“Management of tourism development in regions and municipalities based on a project approach” - course 28,000 rubles. from MSU, training 8 weeks. (2 months), Date: December 7, 2023.
Miscellaneous / / December 09, 2023
Purpose of the program - advanced training of state and municipal employees in modern approaches to the development of design solutions for the development of municipal and regional tourist complexes.
Program objectives:
1. To form an idea of the structure of the regional and municipal tourist and recreational complex;
2. To introduce design technology and tools for managing tourist and recreational clusters;
3. To introduce the basic principles of developing program documents for tourism development at the regional and municipal levels of management;
4. To develop skills in organizing project activities in the field of tourism at the municipal level.
As a result of training, the following competencies necessary for professional activities are formed:
- the ability to use knowledge about the structure and features of the functioning of tourist and recreational complexes when making management decisions at the regional and municipal level;
- ability to develop strategic decisions for tourism development;
- readiness to solve practical problems in the field of developing policy documents for tourism development;
- ability to use project management tools in practice.
Graduate of the advanced training program to perform professional activities in direction “Management of tourism development in regions and municipalities based on design approach"
acquires:
-an idea of the quantitative, structural and spatial features of tourism development in the Russian Federation at the present stage, regulatory documents related to the development of domestic and inbound tourism, attraction of investments, organization of project activities.
-ability to develop strategic design solutions and policy documents for tourism development;
-knowledge of the methodology for designing and managing tourist and recreational clusters, methods of collecting information about resource potential of the territory, project management tools in the development and implementation of tourism projects.
7
coursesDoctor of Geography, Professor, Head of the Department of Recreational Geography and Tourism of the Geographical Faculty of Moscow State University named after M.V. Lomonosov, Laureate of the State Prize of the Government of the Russian Federation in the field of tourism, Vice-President of the National Academy of Tourism, Deputy Chairman of the Russian Geographical Society Commission for Tourism Development
Syllabus
1 Tourist and recreational complex of the Russian Federation
2 Organization of project activities in the field of tourism at the municipal level.
3 Preparation of final work (project)
4 Defense of final work (project)
List of disciplines
Introduction: goals and objectives of the program
1.1. Quantitative, structural and spatial features of tourism development in the Russian Federation at the present stage
1.2. Design and management of tourist and recreational clusters (municipal - federal levels)
1.3. Marketing basis of tourism and recreational design
1.4. Rating assessment of the effectiveness of tourism development in the constituent entities of the Russian Federation
1.5. Basic principles for the development of program documents for tourism development (from the Concept to the Strategy for the development of tourism in the region and/or municipality)
Module 2. Organization of project activities in the field of tourism at the municipal level (22 hours)
2.1. Typology of tourism projects
2.2. Principles of project management
2.3. Formation of project teams
2.4. Development and project management tools
Preparation of final work (project)
Defense of final work (project)