Brand management: brand design - course 55,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 2 months, Date: April 13, 2023.

A combination of fundamental approaches created by the founders of branding, marketing and modern methodologies from progressive entrepreneurs, identify the material in this program as an effective tool for practical application in the current highly competitive market. The program is focused on teaching how to create corporate, product and service brands. Educational materials are aimed at studying the process of designing brands with significant potential, which precedes the stage of introduction into the conscious perception of consumers. Practical tools integrated into each other allow you to optimize resource consumption and simplify the brand design process both during training and during application in the workplace environment.

During the training process you will acquire key competencies in the profession

You will go from analyzing the perception of products, services and corporations, forming intense associations, to the design of relevant and strong brands, including the selection of strategies and the application of portfolio management fundamentals brands. Educational materials are aimed at developing skills that allow brands to have significant potential for sustainable development in the modern market environment. The training is based both on studying the basic elements that form an understanding of the profession, and on studying the process practical application of current frameworks that allow you to design effective solutions that are ready for implementation and launch to the market. You will gain knowledge that the course author has developed through his own experience, through research, testing, choosing effective approaches and creating successful solutions.

Convenient format for effective learning

• Duration of training. The program is 65 hours over 2 months, includes 18 lessons with theory and practice.
• The result of the training. A developed case of designed brands in a portfolio for your portfolio or business.
• Form of training. To choose from: full-time or distance learning, 2 times a week on weekdays from 18:55 to 20:25

Advantages of the educational program

• Training takes place in small groups of up to 5 people, which allows each student to engage in individual training, receiving personal support from the teacher, while the cost of the course remains at the level of the price of training in standard large groups and does not have extra charges.
• Developed based on the interaction of the founder of the startup Brandaq with enterprises in various markets in order to create effective solutions.
• Aimed at teaching the design of corporate, product and service brands.
• Contains the most current approaches created by both the founder of Brandaq and experts in the field of branding and marketing, proven throughout the world.
• Built in a step-by-step intensive format, divided into modules that include lessons with frameworks in in the form of tool templates for convenient practical use and examples for easy understanding material.
• All materials are optimized and contain exclusively selected key information in order to save students' resources and increase the efficiency of the learning process.
• The learning process contains time for independent work, within which each student will be able to implement a ready-made solution in the field of design corporate, product and service brands using the studied frameworks, which will become a full-fledged case, ready for use in the market or in portfolio.

Features of training

The program is being implemented at the Department of Marketing of the Russian Economic University named after G.V. Plekhanov, which is the first marketing department in Russia, which laid the foundation for the training of specialized specialists. The department was founded by Boris Aleksandrovich Solovyov, who has been developing the theory of needs and consumer demand since the early 1960s. He is called the “father of Russian marketing” and the creator of the entire system of marketing education in Russia.
Also one of the significant names associated with the Department of Marketing is the American economist and marketer, Philip Kotler, Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA Kotler). He is called the "guru" and "father of modern marketing." In 2014, he visited the Department of Marketing and was awarded an honorary doctorate degree from the Russian University of Economics named after G.V. Plekhanov.

Master the competencies of a brand manager from scratch or supplement your experience

Insights from experts and practitioners. The founder of the startup Brandaq will share with you the competencies formed in the process of developing solutions for counterparties and sharing experience in as part of participation in scientific and practical events, including accelerators for startups that use innovative approaches development.
Full immersion in branding. You will learn the key steps in designing and managing brands and brand portfolios. In practice, learn not only to create successful solutions with significant development potential in a highly competitive market environment, but also to evaluate their performance indicators.
Competencies in demand in the market. The developer of this educational course works in real market conditions, manages developing his own startup and implementing practical tasks for the market, creating experience that he shares with you. Listeners of this program create networking opportunities for you.

Examples of solutions implemented using the studied tools

Among the counterparties and solutions implemented for them by the founder of the Brandaq online platform using tools, which are included in the methodology and are studied as part of this educational course, the following companies can be listed and tasks.

How to proceed

Requirements for students

Persons who have or are receiving higher/secondary vocational education are allowed to complete the program

Documents for admission

A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)
Passport: 1 spread (photo), 2 spread (registration)
SNILS

The educational program will be useful for employees of small, medium and large businesses, any markets, b2c, b2b and other forms, startups and other organizations represented by owners, managers, product specialists, marketers, brandologists and other specialists responsible for strengthening the market position of a product or service, marketing strategy and capital brand. This educational program is suitable for beginners or students and graduates of any specialty, those wishing to gain competence in this field, as well as specialists working in this field and wishing to complement own experience.

Fundamentals of branding and marketing, influence on market position. (Module 1)
Design of positioning of an offer (product, service). ( Module 2 )
Formulation of corporate brand identity. (Module 3)
Corporate brand positioning design. (Module 4)
Development of external brand identifiers (verbal, visual). (Module 5)
Approaches to assessing the main elements of brand equity. (Module 6)
Brand strategies and fundamentals of brand portfolio management. (Module 7)