0
Views
Profession marketer - course 49,900 rubles. from Clerk Training Center, training, Date: November 27, 2023.
Miscellaneous / / November 28, 2023
What does a marketer do?
Helps businesses make money. This means that he finds work without any problems and always claims a good salary.
A marketer receives from 70 to 200 thousand rubles. even in regions b with little experience. Plus, the salary almost always includes a percentage of sales.
Every company needs it
Such specialists become key in the company. They are sought after, they are valued, they are in super demand!
Now in a competitive time of crisis, every company needs marketers who will help the business stay afloat.
You will be appreciated!
Business owners do not regret hiring such specialists for two reasons:
- There are still few of them on the market, each specialist with a corresponding diploma is worth his weight in gold;
- a marketer increases the company's profits significantly.
Online and only 2 months
If you want to get a new profession in 2 months and immediately plunge into work with a decent salary, sign up for our advanced training program.
You will have an official diploma entered into the state register of the FIS FRDO.
How the training works:
Watch the lessons and learn the topic
You read notes, understand examples, and complete practical tasks.
Download materials
The authors of the course are preparing a “handout” that you can download for yourself and use in your work.
Get tested
You can test your knowledge after each lesson an unlimited number of times.
Receive a diploma
Upon completion of training, you receive a diploma of professional retraining.
What you'll learn:
- Analyze target audience and competitors
- Evaluate the effectiveness of online marketing channels
- Build product hypotheses
- Develop a marketing strategy
- Plan promotion in Internet channels
- Work with marketing analytics
Who is this course suitable for:
For those new to marketing
Learn an interesting and highly paid profession from scratch.
For beginning specialists
Explore new promotion tools, learn how to work with context, targeting and SEO.
Business owners
Understand the basic processes of promoting your products, learn to calculate the effectiveness of advertising and understand how well your marketer works.
1. What is marketing?
What is Internet Marketing? Does your business need it, and what method should you choose? Terminology
Working with target audiences. Client avatar. Segmentation
Competitor analysis, SWOT analysis for building marketing strategies
The concept of triggers and how to work with them
2. Visual content
Business card - design and corporate identity
Observation, visualization and everything, everything, everything about visual content (theory). Working with moodboards and references
Visual content: mobile and computer photo processing
Visual content: mobile and desktop layout development
Visual content: mobile and desktop video processing
Visual content: mobile and computer development of video layouts
3. Text content
5 rules of a text masterpiece in the media space. Text styles and structure
AIDA & others: formulas for selling texts. Screaming headlines or why clickbait is not always good. Closing objections in texts
Native or direct advertising: what to choose?
Naming. SEO Copywriting Principles and How They Can Boost Your Business
4. Landing Pages Review
Messenger aggregators using the example of Taplink
Landing page Tilda
Multi-page website on Wordpress
Domain. Online cash registers. Metrics. Lead collection, privacy policy and offer
Texts for websites on SEO and geomaps as sources of traffic
5. Social media
VKontakte: instructions for use
VKontakte: management and promotion
Odnoklassniki: instructions for use, management and promotion
Yandex. Zen: instructions for use, management and promotion
Telegram: instructions for use, management and promotion
6. Targeted advertising
What is targeted advertising? Terminology
Setting up targeted advertising using the "Promote" button. Features of social networks
Setting up targeted advertising through the advertising account. Features of social networks
Offers and creatives. Audiences. Budgeting. A/B testing. Testing hypotheses
Targeted advertising in Yandex. Zen
Yandex. Direct
Targeted advertising on VKontakte
Targeted advertising in Odnoklassniki
Targeted advertising in Telegram
Pixels. Retargeting
Custom Audiences
Analysis of the effectiveness of targeted advertising
7. Contextual advertising. Introduction
Setting up Yandex. Direct
Services for setting up contextual advertising such as E-lama
Analysis of the effectiveness of contextual advertising
Testing advertising hypotheses
8. Sales funnels and sales funnels
What are funnels and auto sales funnels, and how do they differ from each other?
Lead magnet, tripwire, etc.
Customer auto-match
Endless remarketing
Marathons, launches, courses and other information products without producers
Conversions. Monetization forecasting
9. Promotion Strategies
Strategy 1-3-6-9-12. Media planning. Budgeting
Promotion analytics
Sales explosion: making the most of special projects
Infinite client LTV. Scripts
Working off the negative. Online Reputation Management
Offline Marketing
Working with subcontractors
10. Bonuses
Checklists
Manuals for work
Scripts
11. final examination
Online meeting with a teacher
Final test
Subscribe
YOU MIGHT ALSO LIKE
