6 ideas for who to study if you dream of working in advertising

1. Creator

It is he who creates ideas and concepts for advertising campaigns and defends them to the customer, and can also coordinate the work of other agency employees and coordinate changes with the client. In addition to a creative streak, a creator cannot do without a developed taste and intuition, communication skills and management skills. Knowledge of marketing and advertising copywriting will be useful. By the way, such specialists work not only in advertising agencies - large brands that want to make interesting campaigns also need their services.

Trends in advertising change quickly, so it is important for a creator to constantly learn in order to remain in demand. If you are already working in the advertising industry, want to reboot your career and upgrade your portfolio, take a look at the course "Conceptual Thinking: How to Win Festivals» from the advertising school mads. The course instructors will share effective creative techniques, introduce you to the rules for creating cool festival works and explain how to distinguish interesting ideas from boring ones. During your studies, you will be able to take part in the international student festivals D&AD and Young Ones - such experience will be an advantage in your resume. The training will take only 2.5 months. You can complete any program at mads online.

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2. copywriter

As a rule, when they talk about a copywriter, they mean a person who writes texts for newsletters, landing pages, and product cards. But its tasks are much wider. For example, a copywriter in an advertising agency can participate in creating ideas for special projects, come up with slogans, write scripts for clips and videos. To succeed in the profession, you will need not only impeccable literacy and a large vocabulary, but and creativity, the ability to quickly switch between tasks and the ability to prepare texts in different styles and formats. You definitely won’t be bored at work - in order to create bright and relevant advertising, you have to look for fresh ideas all the time.

To understand the intricacies of the profession will help the course "Copywriting: techniques for creating tenacious texts». Its teachers are practitioners in the industry. They will tell you how to analyze the customer’s brief, create bright headlines and write texts that you can’t tear yourself away from. The result of the training will be a cool portfolio with which you can apply for a vacancy in a dream company. The course is suitable for both beginners and experienced copywriters who dream of finding growth points in their specialty.

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3. SMM specialist

Everyone seems to know about this profession. But despite its popularity, a good specialist will not remain without work. To improve in this industry, you need to be aware of all the trends, constantly develop and have a broad outlook. The ability to find new solutions is also useful, because the attention of the audience of social networks is not so easy to catch.

Finally, an SMM specialist needs to be able to work with analytics services, process photos and shoot videos, as well as master the basics of copywriting. Of course, some of the responsibilities can be taken over by other employees. But basic knowledge in these areas will definitely not interfere - they are needed at least in order to draw up a competent technical task.

How to develop social networks, they will tell on the course "New SMM: from content creation to its promotion». Eva Demenkova, founder of the advertising and human communication agency, will explain the difference between content on different sites, will teach you how to create useful and viral posts and analyze the results of your actions. The course is suitable for beginners and experienced SMM specialists, employees of advertising agencies and business owners who want to attract new customers using social networks.

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4. Account manager

Each project in an advertising agency is under the control of this specialist. He builds communication between the client and the team, finds out the wishes of the customer and answers his questions, controls the progress of work. Usually an account manager manages several projects at different stages, so it is important for him to be able to work in a multitasking environment. A successful specialist is not afraid of intense workloads, can find a common language with the client and colleagues, and is also able to smooth out the conflict if something did not go according to plan during the work process. He will not interfere with at least approximate knowledge in related areas - for example, development and design. This will make it easier to assign tasks to other team members.

Learn the nuances of the profession will allow the course "Creative management: how to move the business forward and make the client fall in love with you». You will get acquainted with the rules of working on projects in advertising agencies, understand how to build relationships with colleagues and customers, learn how to evaluate creative ideas and plan finances. The program is suitable not only for account managers, but also for all specialists who manage projects and teams.

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5. Strategist

This specialist helps the brand build an advertising campaign. He knows how best to show the value of the product to potential buyers. The strategist is able to transform boring data like competitor and target audience analysis into simple and understandable creative briefs. The whole team will then work on these briefs, from the copywriter and account manager to the designer. The profession requires good analytical skills and creative thinking in order to offer the customer fresh solutions that will be well received by the audience. You can work both in a creative agency and on the client side.

The course "Strategy boot camp: become a strategist in 3 months». You will learn how to research the market, recognize customer problems and write clear briefs, and after learning, add a creative brand strategy to your portfolio. By the way, the best students will be able to receive an offer of cooperation from the curators of the course.

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6. PR manager

The main task of a PR manager is to create and maintain a favorable image of the client. This specialist communicates with journalists and opinion leaders, monitors what is written about the company in social networks, prepares press releases and coordinates major advertising campaigns. PR specialists are in demand not only in creative agencies, but also, for example, in industrial enterprises, as well as in the IT industry. To perform their tasks well, such a specialist needs to understand the specifics of the field in which the company operates, develop communication skills and quickly respond to trends.

If earlier only newspapers and television were available to PR specialists, now other platforms and formats are appearing. It is important to be able to work with them and not be afraid of novelty - no one knows what trends will shoot tomorrow. A new approach to PR will be taught in the course "PR boost: how to create PR campaigns that grab attention». Teachers will tell you how to implement creative ideas and evaluate their effectiveness, and they will also give step-by-step instructions on how to create PR campaigns that will draw attention to the brand and show it in the right light.

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