REVIEW: "visual thinking. How to "sell" their ideas with the help of visual images, "Dan Roem

I can not draw. Absolutely. Niskolechko.

Once, when I was in first grade, the teacher gave the task: to draw a frog. For me, this problem was one of those "unrealistic." But being a good student, I spent the whole evening diligently deduced bulging eyes and green paws. If only you knew how bitterly I cried when the next day I got a frog for his "swan".

The book "Visual Thinking" I liked right away because literally on the front page says: "... the success of solving problems with the help of visual images is not dependent on the artistic talent... ".

It does not matter whether you know how to draw. Visual thinking - not a gift, this ability. And Dan Roem can all learn to look, to see, to imagine and to show.

Dan Roem - a world-renowned expert in the field of visual thinking. Dan two degrees (in fine arts and biology), and he manages a large consulting company that helps business people to solve their most complex problems with the help of drawings. Among his clients - Microsoft, eBay, Google, Wal-Mart, Boeing, Intel, IBM.

In addition, Dan - author of several books that have become bestsellers in Russia and many other countries. The first of these - "Blah blah blah. What to do when the words do not work "The second - "visual thinking."

What is a visual thinking?

Visual thinking means taking advantage of the natural human ability to see - not only through the eye, but also mentally, which allows to discover ideas that otherwise would have remained unnoticed; quickly and intuitively develop them and then communicate to other people in a way that others quickly understood and accepted them - that is to popularize.

(C) Dan Roem. "Visual Thinking"

It turns any - absolutely any - the problem can be drawn. A drawing to decide. To do this, nature has bestowed us universal basic visualization tools - eyes, hands and imagination. In order to successfully use them, you need to ask questions: "who / what?", "How?", "Where?", "When?", "How" and "why / why not?", As well as issues SQVID. As a result, learn to collect and filter the information (view); select and categorize it (see); find something that is not (imagine); and explain (show other).

So, my problem is: to tell you the (intelligent and inquisitive readers) on the book by Dan Roema (visualization of genius).

Frog, compared with this, just resting. But I still try.

Who are the readers of this book?

The book will be useful to those who generates ideas, and faced with the need to bring them to others (employees, colleagues, clients). That is, the heads of medium and large companies and senior managers.

Sometimes words are not enough. Computer presentation illustrates the problem but not solve it. Many executives and top managers are often not heard, and therefore misunderstood.

Figure - is another matter. At its heart - a serious analytical work aimed at that to see what (supposedly) no. Thanks to visualize words become no way to deliver information, and a means. The idea, drawn on paper instantly "alive" in the mind, you can only specify the details verbally.

That is why, in my opinion, the book Dan Roema will be useful as business consultants, university professors and people in general, often speak before an audience.

How long does it take to read?

Usually, on the flyleaf of books from the "myth" indicated the approximate time of their reading. In this case, this information is not provided. At first I thought it was strange, but then I realized why.

Predict how long you will need to read this book, it is impossible. Maybe an hour, maybe two, may be a week.

Why? After all, it is not so much the text and style of presentation resembles a textbook for junior classes (simple words, short phrases). 60% of the volume of the book - a picture.

This is where the "trap" lies. First, let's say, a purely "theoretical" part of the book, which reveals the basic principles of visual thinking, I read just one hour.

But acquaintance with only two (!) Heads (6th and 7th) took me as much as 3 hours! I am a long "hang" over the images, analyze, trying to come up with their own examples studied visualization tools, etc.

One and a half hours it took me to get acquainted with the specific example of the use of visual thinking and come up with your own.

Total - 5.5 hours. Who is bigger?

Where better to read this book?

The book is soft cover and a somewhat unusual form. In appearance it resembles a photo album.

The width of the print edition - 21 cm, in turn - 42. As you know, keep a book in your hands or on your lap is not too convenient. Therefore, it is not necessary to read it in the car, plane or other vehicle.

For this you need a good table (not a small one in the cafe). It is best to learn the basics of visual thinking at his desk at work (assuming that you will not be distracted) or at home.

When she read?

Visual thinking skills will be helpful at all times. Ideally - to master them so that at any time (in the cafe for a business lunch or during a brainstorming session) to take a pen and draw a problem and its solution.

In fact, managers of firms, in my opinion, should read this book if soon they have an important business negotiations (eg with potential investors). Managers - to the presentation of new products or services. A business consultant should keep this book on hand at all times.

How to read this book?

I always read paper books with a pencil in hand. To make notes, highlight important to write new words.

Reading "visual thinking", it was necessary to arm more and notepad. All the time I want to draw, build graphs and charts. It does not matter, "black", "yellow" or "red" you handle - can not do without paper. It is a pity that in the book there is a blank sheet for "attempts at writing."

Why you should read it?

Graphic images - a powerful tool for solving business problems of varying complexity. On the most difficult of them face, as a rule, executives, so they book Dan Roema "Visual Thinking" - one of the ways to make your business more successful.

Managers at various levels are often necessary to convince clients and colleagues of the correctness of its beginnings - the problem is also not a simple one. It can be solved by drawing what you see their inner vision.

But even if you are far from the business environment and your problem today - to draw a frog, visual thinking - the ability to look, to see, to imagine and to show - you can help.

"Visual thinking. How to "sell" their ideas with the help of visual images, "Dan Roem

Buy on litres.ruBuy at amazon