REVIEW: «Rework. Business without prejudice "- a book about the work of other

"Job". That this word comes to mind, especially in view of the start of a new week of work? Perhaps a table in an office cluttered since last Friday? The chief, who once again gather you all to the meeting with a report that it was necessary to prepare "for yesterday"? Or perhaps a colleague that all morning violently resents the fact that she was on the subway someone stepped on the foot? And so it will take at least half your working day ...

If you are at six with surprise notice that done on the strength of one or two of the scheduled tasks for today 5-8 - you the time to read this book. If you can not figure out how to survive in office until the evening, and why your eternal employment provides no fruit - it's time to read this book. If your boss wants you to live to work, and the premium "of 40% of salary" earned heroic efforts, coming to work at 8 am and leave the office around 11 pm - the time to read this book not only to you but also to your boss. This is not a panacea, not universal "recipe for happiness": a look at this office a reality which we are all accustomed to see her, and then what it should be. Objective look at other work from the creators of such notorious for our readers things like Ruby on Rails, Basecamp and Highrise.

We are talking about the book «Rework: Business without prejudices»Created by Jason Fried and David H. Hansson from the company 37signals. This edition of the one and a half years ago, literally "blow up" the minds of many office workers around the globe. Russian Internet users were able to see this creation through publishing house "Mann, Ivanov and Ferber" (which, by the way, and we are grateful for the book provided for review). You've probably already read a dozen of laudatory reviews «Rework», so I will focus on those points, for which the costs and, in fact, buy and read this book.

First impression: Rework wrote some layfhakery for others. Layfhaker - this is not some kind of "superhero from TV" and an ordinary person who just uses wit, observation and knowledge of the most effective way to "hack" of everyday life. 37signals guys from coming the same way: they do not make any sensational discoveries, but only show a little observation and common sense. And all of us are advised to do likewise, if we do not want to get caught up in the routine and "burn out" in the workplace. In order to explain and clarify this rather simple concrete examples of simple vocabulary and affordable comparing "how there is now" and "how to be."

The cover accidental depicts a crumpled sheet of paper: It is a symbol of what becomes of all long takes, "strategy", "mission" and "road maps" in the large (and not) companies under the influence of objective reality. And along with them - and your time together with the working efficiency. And only from you and your approach to work depends on whether you will continue to throw crumpled "sheets" of your everyday life "in the basket", or turn them into something worthwhile.

Valuable ideas that I learned from this book

Attracting money from investors / lenders party - a measure of urgencyTo which it is best not to use (unless you are already very low on money) Spending other people's money makes you tranzhirstvo, addictive, and puts you in "Enslaved" (sometimes - and without quotation marks) with respect to the investor: eventually you will develop a business that does not like you and your customers, and your investor. And when the investor for some reason gone, the ground under his model work will be necessary to nobody - neither you nor the market. So invest your money and decide in their work the problem, which is the closest you will get your business, which is in demand, not only you but also others.

Do not get involved in the strategic plans and the "road map" length of tens or hundreds of items. More useful and more reliable to establish small and lists all the tasks broken down into smaller tasks for which performance need 1-2 days instead of 1-2 months.

Small businesses are often more efficient and more profitable than a large corporation. Grow for the sake of growth and create a project / startup for its scalability and sales - one of the most common mistakes made by entrepreneurs.

Sell ​​must not only basic, but also by-products their business / her work. By the way, Rework itself came into being precisely as a by-product of 37signals work, but it became not the last most important (and most profitable) information product company. And again, you never guess at what still makes the Henry Ford Corporation in addition to good cars (learn when you read Rework, of course :)).

It is not necessary "polish" the idea for too long: The market is necessary to produce a product / service that can then along the way to improve and refine. Ideal is unattainable, and the time - the most critical business asset. While you will be "bridging shine" on their product, not showing his market, someone else has already hit the market with its same decision, without making it an ideal standard.

Do not get carried away with the desire to become a "second Apple»Be the first company of its kind. Ready-made business model can not be copied in most cases; but if you suddenly come to do it, then you'll just pathetic imitator, not original product creator and the idea that people like (and in fact liked the idea of ​​eventually buy).

Take the restrictions do not complain about lack of time and do not think that if you have something no / not enough, then it should stop you in starting your own business or in the development of what you are doing.

We must start no start-up and business. Startup - this is some faceless and often compromised concept, implying a certain fragility and transition period. Business - it is a model structure and a system of rules (of behavior within the walls of the company to organize all processes), which will grow and provide financial returns to its original author / founders / employees long time.

Who should read carefully Rework?

you yourself - in order to understand whether or not you change the approach to the work to subordinates, superiors or even to resign and should start life and work in a new place (sometimes instead of jumping on a dead horse, the best horse that same change to more live)

your leadership - to finally change the approach to people as "expendable" in the normal constructive relations between employer and employee. And to realize that "management" - is not constant intimidation and order of tens of conflicting objectives; and "time management" - is not pohlestyvanie whip over the heads of the collective with a glancing every minute on the stopwatch.

your colleagues - to assess the importance of "quiet hours" and "rule library" on the job in any office, as well as understand that 4:00 in the correct working environment can give the whole team a lot more than 10 hours in a noisy office, where everyone loves to go "for a smoke", and discuss who today Naham taxi driver.

Your girlfriend, wife, parents or friends - to understand that freelancers working at home, not fun; and the notion of "working day", "working environment" and "deadline" are not just for people in costume and tie in kabinetah- "cubes", but also for those who work with a laptop in pajamas and slippers warm in his bedroom.

5 useful quotations from Rework every day

"Scratch the surface of the fingernail - and you will find out what the inhabitants of the" real world "filled with pessimism and despair. They believe that society is not ready or unable to change. Worse than that, they want to drag, and the other to the grave of their hopes and ambitions... Do not believe them. Such a world may be real to them, but that does not mean that it must live and you. "

"There is nothing wrong with being frugal."

"Anyone who uses a business perspective," we figure out how to become profitable in the future, "ridiculous. Without a clear understanding of how to become a profitable business it is not a business - it's not more than a hobby! "

"A lot of companies... follow the latest trends and technologies. This is the fate of fools. You start to concentrate on fashion, not on fact. «

"Many new golfers think they need expensive clubs. But the real value is having an impact, and not stick. "

«Rework. Business without prejudices, "Jason Fried and David Hansson Haynemayer

Buy on litres.ruBuy at amazon