13 books that inspired the famous corporations CEO: Mark Zuckerberg, Bill Gates, Elon Musk and others
Books / / December 19, 2019
1. Mark Zuckerberg, Facebook: «Rational Optimist"
Zuckerberg, like many other company's CEO, makes lists of the best books read in a year. "The rational optimist" - one of them. Its author Matt Ridley is convinced that the free market - a source of human progress. The smaller the state controls the economy, the progress is moving faster.
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2. Bill Gates, Microsoft: «Business Adventures"
Bill Gates, too, is often lists of books with interesting ideas and useful information. But when asked about his favorite book, he always calls "Business Adventures" (author - John Brooks), which he at one time advised Warren Buffett. This is a collection of stories about Wall Street '50s. According to Gates, they remind the young entrepreneurs that business management principles do not change, and the past can serve as a basis for the development of ideas.
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3. Elon Musk, Tesla: «Benjamin Franklin. Biography"
Elon Musk - engineer, inventor, entrepreneur, and a programmer. It is not surprising that he finds inspiration in the life of the same-sided figure. Biographer
Walter Isaacson He tells the fascinating story of Benjamin Franklin - not only politics, but also a writer, inventor, scientist and a talented diplomat.To buy a book
4. Steve Jobs, Apple: «Dilemma innovator"
Once, in a speech to the graduates Jobs expressed an important idea: "Stay Hungry. Stay foolish. " Book Clayton Christensen's just that the innovator must always be in search of. The book is about the technologies that changed the world, had the strongest influence on Jobs - perhaps the most well-known innovator in the world.
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5. Tim Cook, Apple: «Competition in due course"
Labor George Stoke and Thomas Hout dedicated to the old truth: the time in the business - it's money. Tim Cook gives copies of this book to my colleagues and to all new employees. But even if you do not work at Apple, the performance suggestions in this book will help you bring order to your life and improve career prospects.
6. Indra Nooyi, PepsiCo: «The path to nature"
Talking about the books that have the greatest influence on her, Nooyi called The Road to Character by David Brooks. She admitted that after reading she had struck up an interesting argument with her daughters about why work on his personality is just as important as the creation of a career.
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7. Jack Dorsey, Twitter: «Checklist"
As Tim Cook, the founder of Twitter gives all newcomers in the company a copy of his favorite book "Checklist. How to avoid the silly mistakes that lead to fatal consequences, "Atul Gawande. Dorsey frequently quoted passages from this book, especially the part about venture capital investors who know how to choose the right start-ups for their money.
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8. Jeff Bezos, Amazon: «Rest of the day"
Bezos finds inspiration not in the business literature and in art. His favorite book - a novel by Kazuo Ishiguro, the old butler in post-war England. This he said in an interview: "If you start to read" Remains of the Day ", you can not help but to withdraw into himself, to think."
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9. Richard Branson, Virgin Group: «I Know Why the Caged Bird Sings"
Branson the company's website published a list of 65 favorite books - from the children's story of "Where the Wild Things Are" and "The Hobbit" to the novels that impressed him in conscious age. One of these - the product of Maya Endzhelou "I Know Why the Caged Bird Sings", which he called his favorite book, and Bill Clinton.
10. Ernie Sorenson, Marriott: «Sadness moon. Looking for London "
The Book of Sorrows of the Moon: In Search of London Iqbal Ahmed - a collection of notes about immigrant communities and about the people who live in them with their lives, trying to catch the rhythm of London and stay in touch with family places. Sorenson particularly impressed by this book, because it reminded him of how important it is to notice the people and listen to them: "Reading the book made me stop and listen. I will forever be grateful for that. "
11. Marissa Mayer, Yahoo: «The Design of Everyday Things"
"I think a lot about the design, production, and how it should work" - admitted in an interview with Meyer and named his favorite book by Donald Norman on the things that surround us. You will perceive the design of another, when you find out why the usual things like kettles and doors were designed that way.
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12. Dennis Young, Udemy: «will not be easy"
Young read the book Ben Horowitz, "will not be easy. How to build a business when there are more questions than answers ", when the company began to grow rapidly Udemy and for the year it appeared 150 new employees. This book has helped Yang to realize how important it is to take responsibility for the final decision, even if it is unpopular.
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13. Craig Barrett, Intel: «Martian"
Bestseller Andy Weir Barrett reinforced confidence in the power of the individual. Here is what he said on that occasion: "We increasingly rely on large institutions to address the business and social difficulties, though real solutions to problems appear because of the actions of individual initiative people. In the end, Google, Facebook, Uber, microcredits and countless other success stories were not due to the government. "
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