It turned out, Google personalizes your search results, even in incognito mode

search engine developer DuckDuckGo He conducted a studyMeasuring the «Filter Bubble»: How Google is influencing what you click, Which showed that Google matches your needs search results, even when you are in incognito mode in the browser. So if you thought that when you use this mode, your previous queries, location and other factors are not taken into account, then you are wrong.

87 study participants living in different parts of the United States, was asked at the same time enter in Google the same request came out of their accounts and using incognito mode. The results were supposed to be about the same, but in fact they were each different.

However, some participants saw the links that do not appear in the other. The order them, too different.

Many say that private mode provides anonymity on the Internet, but our research shows that Google personalizes search results, regardless of the view mode web pages. People should not have any illusions about the fact that the so-called regime of "incognito" allows for anonymity.

DuckDuckGo

Google said that the wrong methods. According to her, not always a difference in search results indicates that they are personalized. There are a number of factors that lead to small differences - such as the time and location.

Over the years, a myth has developed that Google Search personalizes so much that for the same query, different people might get significantly different results from each other. This is not the case. Results can differ, but usually for non-personalized reasons. Let's explore ...

- Google SearchLiaison (@searchliaison) December 4, 2018