“Innovative technologies for organizing the activities of hotel and tourist complexes” - course 116,000 rubles. from MSU, training 36 weeks. (9 months), Date: December 6, 2023.

The program is aimed at students with higher education and experience working in enterprises in the tourism and hospitality industry. The program is aimed at developing practical knowledge and analytical skills in students, necessary to improve the efficiency of enterprise management, development and implementation of its strategy development

Scope of the program (academic hours)
Total - 502
Classroom - 502

The goal of the program is comprehensive training of effective directors and managers of hotel complexes.

As a result of mastering the program, the student acquires the following professional skills, knowledge and abilities:

• knowledge of the modern regulatory framework for the functioning of hotels and other accommodation facilities;
• the ability to determine the strategy and tactics of hotel activities, find and evaluate new market opportunities, formulate business ideas, develop and implement projects to increase the competitiveness of the hotel complex, using methods revenue management;
• knowledge of methods for effective sales of basic and additional services of hotel complexes, choosing low-cost and effective distribution channels, using e-commerce mechanisms
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• knowledge of methods of management, control and evaluation of the effectiveness of the current activities of employees of services, divisions and departments of the hotel complex, including the restaurant complex;
• the ability to develop a loyalty system for working with guests, to be able to interact with various categories of guests, to use CRM systems in the activities of the hotel complex;
• knowledge of methods for effective sales of basic and additional services of hotel complexes, choosing low-cost and effective distribution channels, using e-commerce mechanisms;
• ability to use crypto technologies for the hospitality industry: blockchain, smart contracts, ICO, DAO, etc.

Our teachers are employees of the Department of Recreational Geography and Tourism of Moscow State University, the Russian Hotel Association, Russian Union of Tourism Industry, Chamber of Commerce and Industry of the Russian Federation, All-Russian Research Institute certification, Moscow, general directors of hotel enterprises and hotel management companies, representatives of GSD and ASD companies, leading marketers and heads of sales departments.

The following on-site events and master classes are planned during the orientation sessions:

1. Acquaintance with the activities of a small hotel, city hotels, country hotels;

2. Interaction between the hotel and travel companies;

3. Interaction of the hotel with reservation centers and e-commerce;

4. Organization of affiliate programs.

Category of listeners
Hotel business owners, managers of hotel enterprises

Admission Requirements
higher professional education