Development of leadership potential - course 800,000 rub. from SKOLKOVO School of Management, training 4 months, date November 16, 2023.

Elena Vitchak is a professor of business practice at the SKOLKOVO School of Management. Elena has an Executive MBA degree, will graduate in 2022 with a master's degree in psychology and psychoanalysis from the Moscow Institute of Psychology, and also has many years of practical experience in the field of management and human capital management, including on the Boards of Directors of major companies Russia and the CIS.

Professor of Business Practice Witczak is also a Certified Executive Coach and a Certified PCM (Process Communication Model) Trainer.

Elena's educational and consulting activities focus on topics related to organizational culture, organizational behavior, leadership, management changes, motivation and engagement, analysis of individual behavior, as well as issues related to team management and the use of modern HR tools.

Elena is a recognized expert in the field of the labor market and current trends and trends.

Professor of Business Practice Vitchak is a multiple winner of the “TOP – Komersant 1000” rating best managers of Russia" and the author of publications in Forbes, HBR and specialized publications HR.

In 2022, Elena received the SKOLKOVO Teaching Excellence Award 2022, which is awarded for teaching excellence, high praise from students and a bright teaching philosophy.

Professor of business practice Witczak uses both academic knowledge in the field of organizational behavior, psychology, general management, communication, coaching, and rich practical business experience. Elena's academic experience is perfectly combined with deep business expertise and knowledge of all tools for managing people and teams.

Elena’s managerial experience is 18 years and includes transformational experience in consolidating large assets and implementing a system management accounting and principles of corporate policy, transformation of the operating model from an operating holding into an investment group and many other aspects.

In 2008-2017, Elena held various positions in the holding company JSFC Sistema (more than 18 assets in all leading sectors of the economy). Over 9 years of work in the structures of JSFC Sistema (shareholder company of the leading Russian companies MTS, Detsky Mir, MTS Bank, Segezha Group, Medsi, Agroholding “Steppe”, etc.) projects were carried out to transform the holding from changing the management model to changing all management and personnel management procedures.

At the SKOLKOVO School, Professor of Business Practice Vitchak has been teaching in educational programs related to managing people and teams since 2017. context of the organization, and also accompanies Executive-coaching in leadership programs for senior managers of business structures and public sector.

Professor of Business Practice Witczak is the academic director and producer of the HR as Business Partner and Employee as Customer programs. The programs are aimed at helping owners build a people management function, as well as organizing HR processes in a competitive environment for professional personnel.

Svetlana is a top manager with unique experience in change management and successful digital transformations in several industries - media, banking and education. Svetlana's professional areas are communications, media, marketing, PR and education.

Professor Mironyuk received her Executive MBA from the University of Chicago Booth School of Business in 2016. She also completed the following programs: “Behavioral Economics” at the Yale School of Management, “Digital Economics, Marketplaces and Fintech” at the Stanford Graduate School of Business. Svetlana is currently studying in the DBA program at Bocconi University.

Svetlana has extensive management experience in Russian corporations and media holdings. She participated in the creation of the first independent Russian media: NTV, Ekho Moskvy, and the Segodnya newspaper. In 2003-2014, she was the editor-in-chief of Russia’s largest media holding, RIA Novosti, and transformed it into a market leader. In 2016-2018, she was involved in marketing transformation at the largest bank in Russia, Sberbank, and PwC Russia. Since 2019, he has been Vice-Rector for Operations and Digital Development at the Moscow School of Management Skolkovo.

Professor Mironyuk is the winner of many state awards and professional awards. In 2016, she was recognized as one of the best marketing directors in the financial industry (ACAR). Twice (in 2007 and 2011) she was recognized as media manager of the year, in 2013 - media manager of the decade (National Award). She was awarded the Order of Honor and the Order of Merit for the Fatherland, IV degree.

Svetlana has been collaborating with the Moscow School of Management SKOLKOVO as a professor of business practice since 2017. Svetlana's main teaching and research interests are focused on digital and organizational transformation of companies, digital marketing, consumer behavior and loyalty, as well as communication rules and reputation management for brands and experts in digital channels. Svetlana’s experience is in demand in all major educational areas of the School. She teaches in open, corporate and degree programs.

Svetlana actively participates in socially significant projects and the activities of various non-profit organizations: Gift of Life Foundation and Friends Foundation. He teaches on a voluntary basis at the Moscow School of Philanthropy.

Egor Krivosheya is a senior lecturer at the SKOLKOVO School of Management, head of research at the SKOLKOVO-NES Center for Research on Financial Technologies and Digital Economy. His academic interests focus on an integrated approach to the analysis of sustainable competitive advantage and organizational strategy, including value creation mechanisms and monetization methods. On the practical side, his research is aimed at understanding current phenomena, their effects and applications in areas of retail financial services, especially payments, digital economy and businesses focused on consumer. In his research, Egor tries to find ways to effectively develop and apply these phenomena in companies and society.

Egor's research has been published in leading scientific journals, including Technological Forecasting and Social Change, Journal of Business Research and Journal of Promotion Management. The results of his research on the digital economy and retail payments are often cited in national business media such as RBC, Vedomosti, Kommersant and Izvestia.

Egor has also been a reviewer for leading scientific journals and conferences on management, such as the Journal of Business Research, Journal of Banking and Finance, annual conference of the Academy of Management and Academy of Innovation, Entrepreneurship and Knowledge, is an active member of Strategic Management Society. As part of his activities at the Center, he published more than 30 practical articles and consultation reports, which were used by organizations and government departments in the field of digital economy and retail payments.m

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