Traffic manager - free course from Convert Monster, training 4 months, date November 30, 2023.
Miscellaneous / / December 04, 2023
Internet marketing agency.
HOW TO ATTRACT CLIENTS USING INTERNET MARKETING?
Development of a selling landing page
Landing page - increases the flow of applications, allows you to optimize current advertising costs and get more targeted clients due to the correct structure, attractive USP and strong design.
Effectively setting up contextual advertising
Setting up Yandex advertising campaigns. Direct is painstaking engineering work. And in our deep conviction, the main KPI here is your profit. We will help you receive from 5 to 86 applications daily at a price of 95 rubles per lead.
SEO website promotion in Yandex and Google
Organic results are an unlimited space for getting new customers, increasing loyalty to your brand, testing and launching new projects. Absolutely legal website promotion without external links: traffic growth by 500% per year. Your site is in the TOP 10 search engines Yandex and Google. We will give your website maximum attention - we take on no more than 4 projects per year.
Launch of display advertising and mass retargeting
Display advertising is ideal when you need to launch a new product or reach all potential customers during the season. Your advertisement will be placed on more than 2,000 sites and users will not have a single chance to miss your offer.
Launching killer email marketing
Sending letters by email is the most profitable and inexpensive way to get real customers, their loyalty and recommendations for your business. Email marketing will increase your revenue by an average of 3.63 times in the 3rd month of operation. It is ideal for selling expensive services, information products, consultations, franchises and online store products.
Training: Learn about new marketing tools and improve your skills
Every week we conduct free webinars on contextual and targeted advertising, SMM, SEO, email marketing, landing page creation and web analytics for marketers and business owners. The classes are taught by agency employees, as well as personally by Convert Monster director Anton Petrochenkov, a practicing marketer with 13 years of experience.
Certified Yandex specialist. Direct, Google AdWords, Google Analytics, Yandex. Metrics, Calltouch and Origami
Speaker and curator at the courses “Traffic Specialist, Traffic Manager 2.0”, “Internet Marketer 3.0”
Author of the Yandex. Direct 2019"
16 years of experience in Internet marketing (since 2006);
Owner of the online marketing agency Convert Monster. Clients include brands such as Michelin, Daewoo, TaxCom, Humana, Knauf, Biocodex, Alex Fitness. In 2017, the agency entered the TOP 100 best agencies on the Runet according to Tagline;
Certified Yandex specialist. Direct, Google Ads, Google Analytics and Yandex. Metrics.
Founder and chief methodologist of the Convert Monster Training Center, author and speaker of more than 20 courses on Internet marketing. Conducted training for employees of PwC, eLama, Shokoladnitsa, 3M;
Author of 3 best-selling books on marketing – “The Perfect Landing Page”, “Introduction to Google Analytics” and “Marketing for Non-Marketers”
Regular speaker at Russian conferences and business forums: JustClick, Marketing One, Russian Sales Week, Russian Marketing Week, Dive-in-Sales, Find your traffic, Race Expo, Commodity mafia.
Lesson 1. Creating a successful case
Lesson 2. Introduction to Traffic
What is traffic
Terms and Definitions
The concept of a simple funnel
Avatar method
Audience concept
Avatar development step by step
Character Map
Lesson 3. Media planning
Basic Keywords
Negative words
Budget forecast. Yandex direct
Google Ads Search Budget Forecast
Google Ads Display Network Budget Forecast
VKontakte budget forecast
Facebook Budget Forecast*
MyTarget budget forecast
Lesson 4. Market and competitor analysis
Competitive environment
Comparison of budgets
Behavioral Metrics
Ad analysis
Offer analysis
Needs Analysis
Lesson 5. Unit economics calculation
The essence of Unit Economics
Simple Funnel Template
Basic metrics of the warm-up funnel and funnel
Sales funnel metrics and profit data
Conclusions and hypotheses for improving performance
Identifying problems with unit economics
Lesson 6. Setting up Yandex. Metrics
Lesson 7. Setting up goals in Yandex. Metrica via GTM
Introducing GTM and installing Yandex. Metrics
GTM interface
Setting up and setting goals
Lesson 8. Setting up Google Analytics
Setting up Google Analytics
Filters and Data Import
Installing code and getting to know GTM
Basic reports
Basic GA4 setup
Lesson 9. Google Data Studio
Lesson 10. Collection of the semantic core
Keywords
Negative words
Keyword Match Types
Collecting keywords
Automatic collection. Working with parsers
Lesson 11. Ad texts
Lesson 12. Setting up search advertising in Yandex Direct. Meeting and creating a feed
Yandex Ads. Direct and auction
Preparing a template for filling
Bidding and automatic conversions
Bonus lesson 13. Direct Commander - interface, management and settings
Lesson 14. Setting up search advertising in Yandex. Direct. Working in the interface
Working in the Yandex interface. Direct
Setting up campaign parameters
Working in the Report Wizard. Experiments
Lesson 15. Working with platforms in Yandex. Direct (YAN)
What is YAN and how it works
Auction Features
How to set up YAN (Theory)
How to set up YAN (Practice)
Lesson 16. Reports based on contextual advertising interfaces in Yandex. Direct + Optimization of advertising campaigns. Yandex Metrica
Who is a web analyst
How a UTM tag works
Basic indicators in the metric
How to read reports
Yandex Report Master. Direct
Lesson 17. Advanced methods of working Yandex. Direct
Lesson 18. Yandex. Market
Lesson 19. Setting up search advertising in Google Ads
Key features of GoogleAds and MCC
Uploading advertising campaigns via GoogleAds Editor
Setting up advertising campaigns through the GoogleAds interface
CPC Strategies
Lesson 20. Working with sites in Google Ads (KMS)
Key features of the CMS
Smart display campaigns
Standard media campaigns
Targeting exceptions. Site cleaning script
Lesson 21. Reports based on contextual advertising interfaces in Google Ads
Lesson 22. Google Merchant Center
What is GMC, interface overview and account setup
Uploading products to Google Merchant Center
Setting up shopping advertising campaigns in GoogleAds. DZ
Lesson 23. Creative creation
Anatomy of an advertisement
Header and Descriptor
Images
Creating video ads
Lesson 24. Setting up VKontakte advertising. Part 1
Opportunities and advantages of VKontakte advertising
Types of advertising on VKontakte
Advertising account on VKontakte
Audience of VKontakte advertising campaigns
Pixel VK - creation, installation, configuration
How to choose a target audience for VKontakte advertising
Working with VKontakte retargeting audiences
Selecting a VKontakte audience using key phrases
Analysis of the interests of the target audience, audience parsing
Lesson 25. Setting up VKontakte advertising. Part 2
Preparing the advertising account for the launch of VKontakte advertising
Audience temperature for VKontakte advertising. Algorithm for working with advertising
Marking links for ads when running VKontakte advertising, utm tags, short links
Launch of advertising on VKontakte. Creation of advertisements
Lesson 26. Setting up VKontakte advertising. Part 3
Introduction
Ways to optimize your budget and increase the effectiveness of VKontakte campaigns
Dynamic retargeting on VKontakte
Lesson 27. Setting up VKontakte events and conversions via GTM
Setting up events and conversions via GTM on VKontakte
Setting up VKontakte events
Setting up conversions
Lesson 28. Collecting audiences and setting up the MyTarget pixel
Basic ad formats. Account structure
Creating an ad
Contextual targeting
Lesson 29. Advanced MyTarget advertising setup
Creating Audiences and LALs
Dynamic remarketing. Statistics
Associative conversions and deferred demand
Lesson 30. Working with e-commerce in Target
E-commerce setup
Setting up dynamic remarketing
Setting up User ID
Telegram audience
Functionality and capabilities
Presence formats
Terms of use. Why can they get banned?
Create a channel
Lesson 2. Setting up and designing a channel in Telegram
Channel design checklist
Creating and setting up a chat for a channel
Chat design and setup
Lesson 33. Content for Telegram channel
Categories and content plan
What content works best on Telegram?
Good examples and anti-examples of content
Publication formats
Telegraph Articles Editor
Delayed posting
Content Sequence
Tone of voice
Lesson 34. Bots for working in Telegram
Types of bots in Telegram
Posting and content layout
Creation of competitions and summing up results
Bots for interacting with the audience
Creating and connecting a bot
Lesson 35. Seedings and traffic in Telegram channels
Assembling a funnel for sowing
Services for searching channels
Communication with the site
Advertising formats
Advertising a channel or third-party site
Preparation of an advertising post
Tracking results
Lesson 36. Creating advertising creatives for TikTok
TikTok advertising format. Advertising creative format
Advertising account
Video editing in Videoleap
Video editing in VN
Working with bloggers
Lesson 37. Setting up and running advertising on TikTok
Setting up targeted advertising
Registration of an advertising account
Setting up advertising target traffic
Setting up advertising goal video views
Lesson 38. Advanced working methods
Advertising setup. Lead generation
Setting up advertising for a target. Conversions
Generating reports
Working with technical support
Analytics of advertising campaigns
Creating custom audiences
Lesson 39. Setting up Facebook* and Instagram* advertising. Part 1
Introduction
The simplest funnel template
Business manager registration
Setting up the Facebook Pixel*
Facebook Audiences*
Setting up a business manager
Lesson 40. Setting up Facebook* and Instagram* advertising. Part 2
Audiences
Creative creation
Headers and descriptors
Triggers
Images
Creating video ads
Facebook Advertising Account Overview*
Facebook Advertising Account*
Creating an advertising campaign. Theory
Facebook Advertising Account*
Creating an advertising campaign
Advertising campaign structure
Charts and indicators
Step-by-step guide to setting up advertising: community preparation, competitor analysis, parsing, analytics and scaling.
2,9
Joint project Kontur. Convert Monster schools and agencies are for those who want to become a social media advertising specialist and bring more profit to the company. * Products of Meta, which is recognized as an extremist organization in Russia
3,3
Advertising works when you reach the right audience. The easiest way to find it is on social networks, where users regularly share information about themselves. In this course, we will tell you how to highlight your specific audience segment, how to appeal to them and get the best results at the lowest cost.
3,7