Promotion of online courses - free course from Skillbox, training, Date: November 29, 2023.

Features of promotion in EdTech
You will learn the specifics of promoting online courses and how a funnel is built in online education. Choose a project to work with throughout the course.

Efficiency mark
Learn to set up analytics systems, generate reports and interpret data. You will understand what metrics to look at when promoting an online course in order to evaluate the effectiveness of campaigns.

Audience and competitor analysis
Learn to compose and analyze portraits of your target audience. You will learn how to conduct a competitor analysis and, based on it, formulate the uniqueness of your educational product.

Landing pages
You will understand how a lead magnet differs from a landing page. Learn the typical structure of a landing page for an online educational product and simple mechanics to increase conversion. Analyze the landing page of the selected project and offer ideas for improving it.

contextual advertising
Get acquainted with popular contextual advertising formats in EdTech. You will understand what is needed to launch an advertising campaign in search engines. Learn to generate reports and use them for analysis and optimization. You will be able to effectively manage budgets. Select queries and write texts for an advertising campaign for the chosen course.

Targeted advertising
Find out which targeted advertising formats are best suited for online courses. Learn to work with advertising accounts and set up targets in social networks. You will understand how to optimize a campaign based on analysis of reports.

SMM
Study the algorithms of popular social networks and find out what content is interesting to the audience of online courses. Learn to promote communities and individual posts, and be able to analyze engagement. Prepare a content plan and first posts for the communities of your online product.

CRM marketing
You will understand how email marketing works in online education and get acquainted with the UniSender service. Learn to interact with a database of potential students and analyze indicators. Write and format a letter for email distribution.

Brand marketing
Get acquainted with the concept of a personal brand. You will understand how to identify the unique benefits of your course and demonstrate your expertise. Learn to build your personal brand on social networks and track your reputation.

Additional Marketing Tools
You will learn how to work with influencers and negotiate native posts and integrations. You will understand the nuances of content promotion and affiliate marketing in EdTech. Learn how crowd marketing and SEO tools work. Select channels for integrations suitable for promoting your educational product.

Working with contractors
You will understand on what resources you can find good designers, copywriters, targetologists and other performers. Learn to set tasks, draw up clear technical specifications and build effective communications with contractors.

Final project. Strategy for promoting an online educational product
Make a detailed plan for promoting the proposed online course: analyze the landing page, audience and competitors, determine the USP, select channels and promotion formats, prepare advertising materials.