Calm before the storm - preparing to surprise than Apple in the coming years?
Tips Makradar / / December 19, 2019
Mike Elgan, one of the authors cultofmac.com, claims"The last three years Apple has become boring." But, in his opinion, it was a "respite", and in the next three years we are waiting for new items that will be able to change the world of technology as once it is able to iPhone and iPad. What Apple is preparing to blow up the world in the near future?
The last three years Apple dared to be... boring.
Apple's best years, from 2007 to 2010, remembered the first iPhone and the first iPad, devices that have changed the world, brought huge profits and led the company to unprecedented success. Tablet and smartphone, set a new standard of quality - a shock to the competition and a breakthrough for its creators.
Excellent, Apple! But what's next?
Here's one theory of how the Apple: the company finds out what the consumer wants and passionately how to make it's even better than you might expect and is working on a project until it creates a perfect balance of price and quality. Then outputs the product to the market and... the next few years just to update and improve the original version.
If such a simplistic vision of Apple working close to the truth, it turns out that it is not dependent on Apple, when they will be the next revolutionary product. They must wait until the "mature" technologies.
The last three years, before each presentation, Apple was rumored that the company is about to announce the iWatch, iTV, and other products that were supposed to create a whole new category. Each time the rumors remained rumors, and presentations we have seen only the updated versions of old devices.
So, whether Apple will open up new horizons, including those which recently so much talk?
I think yes. The fact that they have not been released, for example, the long-awaited iWatch and of iTV, looks quite reasonable, from the point of view of availability. As the technology and market as a whole.
I think the next three years will be twice as productive as the "golden" iPhone and iPad's release, since Apple can open as many as four new product categories. Why? Because the technology is almost "ripe" and waiting in the wings.
So, here is a sample list of what we should expect:
iWatch
There can be no doubt that Apple will create a wristwatch and may already release them to the market next year. Technology, which it requires, such as BLE (Bluetooth Low Evergy), curved glass production Apple needed scale, compact and powerful akkamulyator and energy-efficient processors - it's all ready.
And do not even think that the iWatch will little resemble the Galaxy Gear from Samsung (which, by the way, beat the record for return to a shop).
iWatch will be compact, lightweight and elegant addition to the iPhone, displays a notification, and giving access to some features of your smartphone. They will be connected to the iPhone BLE and use its Internet connection.
New Apple patent, which became known this week, reveals the company's plans for BLE. The patent describes a system with which one is able to activate another device to exchange data and to turn it off, thus conserving battery power. Such technology was not possible before the advent of BLE and that it is necessary to create a watch worthy of Apple's creation. Also essential is a curved glass technology (to his production company recently launched Corning), but it will create iWatch, avoiding massiveness and clumsiness Galaxy Gear. I'm sure if Apple will be able to create a watch that will be stylish enough for a woman is not a boom, then a huge part of the market will belong only to them.
iTV
TV on Apple TV will not be - it will be a computer that will be accessible from a distance of 3 meters. Of course, it would be cool, and will look very cool, yes... but what really necessary for Apple creating a competitive TV - not the technology, but a great many partnerships agreements.
All the complexity is that you would not want to buy a TV to continue to buy on the series of your favorite series in the week on iTunes. Apple need a considerable number of agreements with TV stations and studios to broadcast all of the programs free and on time.
We live in a time when people are increasingly abandoning television. People have to pay for a subscription, which in addition to a few favorite programs included thousands of thousands of unnecessary. Remember, before the same thing happened to the music? Now we can buy from the iTunes one song for 99 cents, instead of an entire album for $ 18. The creators of TV shows and TV series are now suffering losses and are unlikely to give Apple's cooperation. In addition, the subscription iTV will be really expensive, so - profitable, because, unlike its competitors, Apple will offer a high quality, rather than the "free lunch" with thousands of unneeded channels.
I believe that iTV will be exactly the TV, which we did not have - a place where everyone can see it, he wants and when he wants to, using the user-friendly interface and, of course, enjoying an excellent brand design.
iOS for cars
At the last developers conference, Apple clearly hinted that iOS as Apple Maps, iTunes, and Siri will be built into the dashboard of the car in the future. It is no secret that such automotive giants as Chevy, Honda, Hyundai, Ferrari, Volvo has already expressed a desire to integrate iOS in their cars in the next year. However, the automotive industry is renowned for its slowness in terms of design and upgrades - such changes could take not months, but years.
Also, Apple need not fewer partnerships than in the case of the TV. Although, we can say with confidence that the increasing demand will cause a growing number of manufacturers to add iOS in their cars.
I will assume that three years later, iOS is a popular option and is available in a variety of vehicles.
Desktop iPad
And finally, it seems to me that there is a probability of occurrence of the desktop version of iOS and the iPad with a larger screen. Although this is a very bold assumption, but there is a certain tendency in the fact that all new devices that Apple reportedly planned in the future - TV, iWatch, cars - all will be under the control of existing and repeatedly cultivators iOS, iTunes and iCloud, as well as an iPhone or iPad.
However, the meaning of all this it is not predicting the future or not discussing the latest gossip. One thing is for sure - after three years of silence, we have three years of revolution and Apple invasions into new markets and height. And we can only wait and guessing what it is.
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So, now that you've decided exactly agree with the author or not, let's discuss. What do you expect from Apple you? And do people really need a watch for $ 200 (so their affordable price seems to me personally) simply notify you of a new message, or cars that do not support any mobile OS except iOS? How far Apple can go, extending the range of goods and whether it is necessary? Share your opinion in the comments.