Neuromarketing in omnichannel retail - course RUB 25,500. from Iwengo, training 21 ac. hour, Date: November 29, 2023.

More than 12 years in the web integrator business. He has gone through a long career path from a programmer, teamlead and department head to the CEO of QSOFT. Participated in projects and launches from scratch of online stores Eldorado, MTS, Hypermarket Globus. Each of the stores went from choosing an IT platform, designing a technical solution and integration flows, to launching a project in production, analyzing solutions and subsequent development. Also participated in projects of online stores: Svyaznoy, 1C, Rolf, Finn Flare, Sapato, Oodji, Lokomotiv, Respect, Veselaya Zateya and others.

During his leadership of the search engine optimization department, Ashmanov and Partners received three Adindex awards in the category “search engine optimization”: for satisfaction with the quality of service, recognition and the best search engine optimization according to major advertisers. Leading expert of ES Iran in the “Advertising” ecosystem, member of the Optimization conference committee: “Search marketing and online business promotion.” Teacher at the Academy of Internet Marketing and regular speaker at industry conferences - RIW, SPIC, Optimization, eTarget. Previously Director of the Search Engine Optimization Department, Director of Business Development, Head of Business Development Department - passed all stages of the career ladder in the company "Ashmanov and Partners", whose SEO laboratory is considered one of the best in Russia. Constantly practices and deals with current SEO technologies.

She created and launched Russia’s first operational and logistics complex for online trading, “Horizon-1” (Russia). Tver) for Ozon. She held the positions of Country Manager, COO, CEO and General Director. Under Tatyana’s leadership, large-scale E-commerce projects were implemented to build warehouse complexes with the introduction of new fulfillment technologies. The basis of professional expertise is strategic management, sales management B2B/B2C/B2G/M2C, construction and optimization of business processes, especially the operating unit in ecommerce. Tatyana’s portfolio includes a large number of projects related to the development of E-commerce business processes and the transformation of key indicator systems, which allows you to transfer experience both to start-up projects and to large companies on a wide range of issues affecting profitability and operational efficiency business.

After completing the course, the student will acquire competencies, knowledge, skills and abilities that allow him to actively participate in the development and practical application of methods and tools for managing a retail business and building workers business processes.

Enter marketplaces during your studies. Master the MPStats analytics service and get a list of useful chats and contacts. Study real cases and promotion methods. Marketplaces: how to start sales and make money. 252 ak. hours.

Duration and format of training: 32 academic hours in person or online.