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Sales Director - rate 62,376 rubles. from City Business School, training 4 months, Date November 29, 2023.
Miscellaneous / / December 01, 2023
A business owner who wants to speak the same language with the sales department in order to understand when to delegate powers, evaluate the work of the department, know the tools that can increase revenue and take the company to new directions development.
The program is for you if you:
-Sales Director who strives to create an effective management system for motivated and a strong team that is always in the lead, defeats all competitors and is able to constantly exceed the plan
-A sales manager who wants to systematize team interaction, build a breakthrough strategy to close more deals and increase company revenue
-An ambitious sales manager who wants to make a fast career, learn how to effectively manage, train and motivate staff and, as a result, grow into a manager
After each training module, course, topic, we give you practical tasks and tests, by passing which you reliably consolidate the material you have covered.
Using specific cases as an example, you will solve problems faced by sales managers and gain the necessary experience.
Also, in addition to the main video lectures, assignments and tests, using the example of easy, interesting exercises, through gamification, we will help you master the sales department development system.
Module 1 Functionality, strategy and planning
Course 1. Functionality, responsibility, competencies
Course 2. Key elements of the sales system
Course 3. Sales strategy
Course 4. Sales planning
Module 2 Management
Course 1. Sales department structuring, business processes, metrics
Course 2. Operational management of the sales department
Course 3. Managing changes in the sales system
Module 3 Motivation
Course 1. Material motivation and incentives
Course 2. Non-material motivation
Module 4 Marketing in the work of a sales director
Course 1. Clients
Course 2. Competitors. How to find your uniqueness by studying other market players
Course 3. Lead generation and warming up the client base
Course 4. Omnichannel sales in B2B or Account Based Marketing
Course 5. Basics of building a dealer sales system
Course 6. Sales to corporations
Course 7. Interaction with the marketing department
Module 5 Personnel
Course 1. Selection of sales personnel
Course 2. Sales personnel training system
Course 3. Preparation of the ROP
Module 6 Sales Methodology
Course 1. Principles and Basics
Course 2. Basic sales techniques
Course 3. Cold selling technologies
Course 4. Sales to regular customers: how to expand your presence in the client
Course 5. Negotiating concessions
Module 7 Corporate Book of Standards and Sales Scripts
Course 1. Standards, scenarios, algorithms and sales scripts as a tool for accelerating adaptation and training, increasing conversion and check amount
Module 8 Sales Automation
Course 1. CRM
Course 2. Automation tools
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