Strategic communications as the basis of modern communications - course 60,000 rubles. from HSE, training 7 weeks, Date: November 29, 2023.

Miscellaneous / by admin / December 01, 2023

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Additional professional education programs are practice-oriented and allow you to develop in a shorter period of time (from several weeks to two years) acquire a new profession, acquire current professional and managerial competencies or expand your knowledge in a particular subject areas.

The following are allowed to master additional professional programs:

Persons with secondary vocational and (or) higher education;
Persons receiving secondary vocational and (or) higher education.

Learning Objectives

1 Move to a new level of professional development

2 Meet the rapidly changing demands of the market and social environment

3 Become a successful business manager

4 Satisfy educational needs in various fields of economics, science, culture and art

Further education programs

Advanced training programs
Increasing professional level within the framework of existing qualifications and (or) improving and (or) obtaining new competence necessary for professional activities

From 16 academic hours
Certificate of advanced training

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For persons who have (or are completing) higher or secondary vocational education

Professional retraining programs
To obtain the competencies necessary to perform a new type of professional activity

From 250 academic hours
Diploma of professional retraining, with the right to conduct new professional activities
For persons who have (or are completing) higher or secondary vocational education

Professional retraining programs to obtain additional qualifications

For persons who have or are receiving higher or secondary vocational education and at least 3 years of work experience in a managerial position

Professional retraining programs to obtain additional qualifications in the field of management “Master of Business Administration” (MBA - Master of Business Administration)", including for senior managers (EMBA - Executive Master of Business Administration)

From 2040 academic hours
Diploma of professional retraining, with additional qualification “Master of Business Administration”

Professional retraining programs to obtain additional qualifications in a specific professional field "Master in...", including for senior managers (Executive Master in…)

From 2040 academic hours
Diploma of professional retraining, with additional qualifications

Doctor of... programs

Professional retraining programs to obtain additional qualifications for professional degrees, in particular Doctor business administration (DBA - Doctor of Business Administration), Doctor of Law (Doctor of Law), Doctor of Education (Doctor of Education) and others degrees

From 2040 academic hours
Diploma of professional retraining, awarding a professional degree
For persons with higher professional education and at least 5 years of work experience in a managerial position

General Director of the communications agency PR Inc., Professor of the Department of Integrated Communications of the National Research University "Higher School of Economics", professional consultant on public relations and anti-crisis communications.

Professional competencies: state and territorial PR, strategic consulting, development and implementation of anti-crisis strategies, personal PR.

More than 20 years in the field of communications and media. Since 2000 occupied leading positions in large consulting agencies. She worked as an editor and correspondent for the Kommersant Publishing House, the Stolitsa magazine, and the Moskovskaya Pravda newspaper. Forbes columnist.

Since 2005, he has been consulting companies and government agencies, implementing large commercial and government projects, specializing in reputation management and anti-crisis PR.

Guest teacher of programs at the Moscow School of Management Skolkovo. He is the author of a special course on anti-crisis PR at the National Research University Higher School of Economics. Author of educational programs and trainings “Anti-crisis PR”, “Personal Brand”. Best teacher 2015 - 2018 Has a RASO certificate.

She began her career at the Moscow Foundation for the Development of Parliamentarism and Social Information in 2001. From 2002 to 2005 Headed the media monitoring and analysis department at the PRP Weber Shandwick agency. Since 2006, Lilia has headed the PR News company, a leader in the field of communications research.

Since 2020, Liliya Glazova has held the position of Chairman of the Association of Public Relations Consulting Companies (AKOS), heads the Committee for the formation of a classification of communications of the Coordinating Council of the Communications Industry at the Public Chamber RF.

Liliya is a well-known communication measurement expert in the professional community, lecturer at Moscow State University, MGIMO, RUDN, HSE, Moscow PR School, MACS, “Netology”. Speaker of international and Russian industry conferences (AMEC Summit, FIBEP Congress, RIF, Baltic Weekend, etc.), jury member professional competitions in the field of PR “Silver Archer”, “Crystal Orange”, Eventiada IPRA GWA, Proba Awards, Silver Mercury, LIME.

Winner of the “Russian Media Manager 2021” award, since 2019 he has been included in the rating of the Top 1000 managers in Russia.

12 questions of a communication campaign. The role of pre-project analytics and competitive analysis for promoting a product and/or service. 6 academic hours

Modern tools and communication channels. Their role in communication strategy.4 academic hours

How to choose KPIs to evaluate the effectiveness of a PR strategy and each of its elements4 academic hours

Social communications as part of strategic communications (The role of social communications for business/company).4 academic hours

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