How to manage consumer behavior - course 150,000 rubles. from SKOLKOVO School of Management, training 8 weeks, Date: December 15, 2023.

Svetlana is a top manager with unique experience in change management and successful digital transformations in several industries - media, banking and education. Svetlana's professional areas are communications, media, marketing, PR and education.

Professor Mironyuk received her Executive MBA from the University of Chicago Booth School of Business in 2016. She also completed the following programs: “Behavioral Economics” at the Yale School of Management, “Digital Economics, Marketplaces and Fintech” at the Stanford Graduate School of Business. Svetlana is currently studying in the DBA program at Bocconi University.

Svetlana has extensive management experience in Russian corporations and media holdings. She participated in the creation of the first independent Russian media: NTV, Ekho Moskvy, and the Segodnya newspaper. In 2003-2014, she was the editor-in-chief of Russia’s largest media holding, RIA Novosti, and transformed it into a market leader. In 2016-2018, she was involved in marketing transformation at the largest bank in Russia, Sberbank, and PwC Russia. Since 2019, he has been Vice-Rector for Operations and Digital Development at the Moscow School of Management Skolkovo.

Professor Mironyuk is the winner of many state awards and professional awards. In 2016, she was recognized as one of the best marketing directors in the financial industry (ACAR). Twice (in 2007 and 2011) she was recognized as media manager of the year, in 2013 - media manager of the decade (National Award). She was awarded the Order of Honor and the Order of Merit for the Fatherland, IV degree.

Svetlana has been collaborating with the Moscow School of Management SKOLKOVO as a professor of business practice since 2017. Svetlana's main teaching and research interests are focused on digital and organizational transformation of companies, digital marketing, consumer behavior and loyalty, as well as communication rules and reputation management for brands and experts in digital channels. Svetlana’s experience is in demand in all major educational areas of the School. She teaches in open, corporate and degree programs.

Svetlana actively participates in socially significant projects and the activities of various non-profit organizations: Gift of Life Foundation and Friends Foundation. He teaches on a voluntary basis at the Moscow School of Philanthropy.

Deputy Dean of the RANEPA Higher School of Public Administration and Managing Director of the Department of Organization and Management of Information Technologies at VTB Bank. At RANEPA he is responsible for the development and development of more than 60 programs related to the topics of the digital economy and digital transformation. The programs are intended for government officials and employees of major companies. Previously, she developed programs for 36,000 managers at the Sberbank Corporate University.

For more than 20 years, he has been an associate professor at the Department of Finance and Accounting at the Graduate School of Management of St. Petersburg State University (SPbSU). As a visiting professor, he teaches in the Executive MBA programs at the Stockholm School of Economics in St. Petersburg.

Member of the regional advisory council of the Fuqua School of Business (Russia and CIS) and member of two EFMD committees: EOCCS certification and EPAS accreditation. In 2009 she was awarded a diploma of honor from the Ministry of Education and Science of the Russian Federation.