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Marketing analyst - course RUB 72,350. from MAED, training 18 months, Date November 29, 2023.
Miscellaneous / / November 30, 2023
Welcome to MAED!
We are the International Academy of Marketing
MAED is the only official representative of the Netherlands Institute of Marketing in Russia since 2013. NIMA is a member of the European Marketing Confederation, the largest organization for marketers in Europe, with 250,000 members. After our training, you will have the opportunity to receive a NIMA diploma, along with an EQF certificate, which opens doors to leading companies in Europe
We teach all the main areas of internet marketing and business management. We regularly update materials and provide only relevant information
The largest range of courses on marketplaces. From express delivery of goods to sites, to comprehensive immersion in the profession - marketplace manager.
We are included in the TOP 10 of the overall Russian rating of educational structures in the field of Digital
We have our own career center. This is a MAED project that helps students find their dream job and partner companies get qualified specialists
Our courses are suitable:
- beginners in marketing who want to improve their skills and increase their income;
- experienced marketers: we have courses for managers that will help them reach a new career level and income;
- everyone who wants to change their profession or open their own business on the marketplace;
- entrepreneurs who want to start selling their products on marketplaces and increase profits;
- companies to create a marketing department or upgrade an existing one: for this we have special corporate training programs.
Specialist in building digital strategies (formed and implemented for the companies Ingate, Rookee, netPrint, Site Factory)
Lead performance marketer at Ingate. Over five years in the digital field, she gained experience in projects in the field of auto, e-commerce, b2b, entertainment, SAAS, education, real estate
Core expertise in digital strategy, performance marketing, web analytics and project management
Project management specialist (more than 15 successful Internet marketing projects in b2b and b2c, including: Ingate, Rookee, Stream Telecom, TTS, Laura, R-Motors, Sigma-Motors, netPrint, Factory sites)
Performance marketer (increased the number of targeted leads by 20% with a reduced budget; increased revenue from performance channels by 25% compared to the previous year without increasing the marketing budget)
Messenger marketing specialist, founder of the Townsend agency and the messenger marketing and chatbot portal Townsend PRO.
Creator of a profile community on Facebook, author of articles on messenger marketing for PPC.WORLD, TexTerra, Cossa, SeoNews and other publications. Speaker of specialized conferences: SPIC, Severe St. Petersburg SMM, Internet marketing on business, White Conf, Digital Days for Fitness, Callday, Event Live, Digital Turgenev, MIOFF, vLichku, MITT, etc.
Nine years of experience in online advertising, including in large agencies and platforms (Realweb, Google).
Junior
Everything you need to know about internet marketing to get started with confidence
Main program
Block 1. Introduction to Internet marketing: from environmental analysis to strategy building
Module 1.1 Modern digital marketing
Module 1.2 Marketing Goals and Strategies
Module 1.3 Analysis and segmentation of the target audience
Module 1.4 Competitive Analysis
Module 1.5 USP and positioning Bonus. Strategy Development
Module 1.6 Performance channels and KPI
Module 1.7 How to find and retain clients. Basics of segmentation in CRM
Block 2. Digital marketing tools
Module 2.1 Targeted advertising
Module 2.2 VK Advertising
Bonus. Targeting and retargeting in social networks. Facebook and Instagram
Module 2.3 Contextual advertising
Module 2.4 Practice in Yandex. Direct
Module 2.5 Media advertising
Module 2.6 Media planning
Module 2.7 Search Engine Marketing
Block 3. Promotion through content
Module 3.1 Content strategy and content plan
Module 3.2 Copywriting: Expert Content as an Element of Strategy
Module 3.3 SMM Bonus. Development of an SMM strategy
Module 3.4 Promotion in Telegram
Module 3.5 Chatbots
Module 3.6 Email Marketing
Module 3.7 Marketplaces as a promotion channel
Bonus. Reputation management
Block 4. Practice in analytical and advertising systems
Module 4.1 Setting up Yandex. Metrics
Module 4.2 Setting up Google Analytics
Module 4.3 Practice in VK Advertising
Module 4.4 Practice in Yandex. Direct
Module 4.5 Summing up the work in the block
We will also share services for analyzing competitors and customer acquisition channels, search engine optimization, writing texts, working with photos and videos
We'll tell you how to work with neural networks!
Profession Marketing Analyst
1 review
Your direct path to the profession of a marketing analyst: you will learn to understand marketing and analytics from the very basics, analyze the market, competitors and advertising campaigns, set up end-to-end analytics and optimize work landing pages
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