TOP Training courses for brand managers for beginners from scratch

During the course “Building a Personal Brand” you will become familiar with methods of building a brand, modern principles of choosing goods and services, and learn characteristics of all modern media channels and draw up a personal plan to promote your personal brand with or without minimal investment budget.

The program is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies.

In the modern world, communications are becoming increasingly important. Companies and brands that previously had nothing to do with media are creating their own media platforms, master the latest media technologies and try to work with their target audiences directly. And this often turns out to be more effective than placing advertisements or articles in existing, “classical” media.

Competent marketing provides brand recognition, loyal customers and sales growth. But beginning professionals and entrepreneurs often have difficulty learning the basics of marketing - the volume of information is large and it is not easy to highlight the main thing in it.

The course consists of six steps, each of which is based on theoretical knowledge and contains specific examples. The course material is aimed at enabling the student to become familiar with the portfolio design method step by step. I learned to ask myself the right questions and answer them in the context of structuring information and creating an image of my portfolio.

A unique selling proposition can make a company a market leader. But how can you identify the exceptional features of your business, differentiate yourself from competitors, and convince the client that you are worthy of their attention?

The purpose of the course is to develop a system of knowledge about marketing as a modern business concept aimed at creating strategic competitive advantages for the company. benefits through comprehensive market research, demand management, building strong, long-term relationships with consumers and partners business.

Training. The volume of the program is 52 hours. This is a rich program for those who in the future see themselves as managers of a sports company, who want learn how to effectively manage a fitness center, who strives to advance their career in fitness industry.

Training. The program volume is 32 hours. The distance fashion course is aimed at obtaining knowledge, skills and abilities in the effective management of textile, clothing and knitted goods carrying out the processes of procurement, delivery, storage, transportation and sales, ensuring competitive advantages of clothing products in order to obtain maximum profit.

Training. The program volume is 16 hours. The advanced training program “Museum Marketing” is aimed at obtaining new competencies, as well as improvement of existing work in the area of ​​attraction, retention, as well as increasing loyalty among the target audience in the museum.

The volume of the program is 266 hours. The professional retraining program is aimed at forming and increasing the level of management competencies of students, developing professional qualities and skills in the context of modernization of the ritual and funeral sphere and taking into account the requirements of the industry during the period of development market relations.

Training. The program volume is 38 hours. The program covers the issues of renting and building a stand, preparing for the exhibition, organizing post-exhibition events, analysis of the effectiveness of participation in the exhibition, as well as the functionality, areas of authority and responsibility of PR and exhibition managers activities.

Training. The program volume is 33 hours. The program is focused primarily on training marketing directors. Incumbent CMOs will have the opportunity to reflect on their management experiences. It will also be useful for managers of other functions, since it is based on G.’s conceptual management model. Mintzberg. Top managers of organizations and entrepreneurs will learn to form the correct expectations from marketing in general and marketing directors in particular.

Trainings, seminars and certification. The volume of the program is 60 hours. The program is intended for those who wish to master the necessary set of knowledge to pass the entrance exams. tests for master's programs of the Faculty of Marketing in the direction of "Advertising and communications with by the public." As part of the course, students study a number of disciplines, including: management theory, fundamentals of integrated communications, marketing, communication theory.

You'll learn all the stages of creating content for YouTube and Twitch: from choosing a topic to filming a video and post-production. You will learn how to gain subscribers, promote a video blog and make money from it.

You will analyze the company's performance, evaluate its competitive position and learn how to increase sales using marketing tools.