Profession Copywriter from 0 to PRO - course 16,800 rub. from OnStudy, training, Date: November 28, 2023.

Miscellaneous   /   by admin   /   November 30, 2023

Quality online training
With us you can learn a new profession or gain new skills. Our programs are aimed at practice, we monitor the relevance of the material and help with employment and internships.

We grew from a small company that developed IT solutions and online advertising for small business clients and large corporations.
One day, a new employee came to our team, who took a training course from a famous girl blogger, but in the process of work it turned out that she did not have practical and theoretical knowledge.
It was then that we decided to create the best products, for which there will be no shame, and the level of training will be the highest possible.

Education:


Arizona State University (USA), Content Business and Editing (Creative Director)
Moscow State Linguistic University, Moscow Humanities and Applied Sciences, Theory and methods of teaching foreign languages ​​and cultures
Experience:


Wrote advertising texts for companies: Gazprom Neft, Ozon.ru, RBC, Oriflame, Stoloto Trading House, SAP, MeetPartners, Russian Life magazine, TourDom.ru portal, etc.

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Personal consultation with more than 200 authors and editors

Classes take place 2–3 times a week. Video lectures, workshops and practical assignments with individual feedback await you.

Get acquainted with the world of copywriting and its features. Choose a project that will help you achieve your personal goals in this area.

How to start writing
The basics of creating a story. Part 1: reader psychology, archetypes and sources, composition
The basics of creating a story. Part 2: the hero and his character, the image of the narrator, dialogue and monologue
Work in different formats: fiction, non-fiction, blog
How to hook a reader
Style and editing

Prepare the necessary content materials and organize a PR campaign in a professional environment. Create a press release and description for your project.

Definitor. How and why content marketing works
Monitor. Collection and processing of primary data
Integrator. Choosing a brand strategy
Interpreter. Testing strategies using examples
Creator. Generating ideas, developing a content marketing concept
Strategist. Formulating hypotheses and processing ideas
Coordinator. Launching content marketing processes and testing hypotheses
Analyst. Project evaluation in numbers. Metrics and analytics systems
View from above: analysis of practical cases

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