Journalism - course 2990 rub. from 4brain, training 7 lessons, Date November 28, 2023.

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Lesson 1. Introduction to Journalism

To have a full understanding of journalism, you need not just have general information about it and know some of it features, but also to clearly understand how it appeared, what was the reason for this, and what problems it was aimed at solving. It is also necessary to be aware of what a professional journalist should be. This is exactly what will be discussed in the first lesson.

In the first part of the lesson, you will get acquainted with interesting facts from the history of journalism and the main prerequisites for its formation. We will look at journalism from several angles and define its main interpretations. In Part 2, you will learn about the functions of journalism and the qualities of a successful journalist. This will allow you to critically evaluate yourself and your potential.

Lesson 2. Genres of journalism. Online journalism and Web 2.0

Journalism, like literature, lends itself to a certain classification and is divided into several directions and genres, because both of these types of creativity serve to reflect reality. The very division of journalism into genres is based on many types of social activities.

In the first part of the lesson, we will talk about the concept of genre in journalism and present its different types, talk about its classification. We will also talk about the most popular journalistic areas, such as photography, television, radio journalism, etc. The second part of the lesson is devoted to online journalism and design methodology Web 2.0 systems.

Lesson 3. Search for information. Writing essays, articles and reports

Any journalistic direction is connected, first of all, with information search - identifying the necessary information from text arrays. It is with the search for data that the writing of articles, essays, reports, and press releases begins. And anyone who decides to try his hand at the field of journalism must first learn it. The third lesson begins with the basics of information retrieval (we will also provide a link to detailed material on this topic).

From the second part of the third lesson, you will learn how to write an essay correctly and what it can be, what its structure is and what mistakes should be avoided when writing it. Next we will talk about writing articles (we will present the universal structure of articles and offer step-by-step instructions for their writing) and journalistic reports (the characteristics, types, structure of reports and requirements for their writing will be considered).

Lesson 4. Writing press releases, creating reports, writing columns, interviewing

It’s easy to guess that journalistic genres are not limited to articles, reports and essays. Other equally popular genres include press releases, reports, columns and interviews. The fourth lesson, which has an exclusively practical orientation, is devoted to the consideration of these genres.

You will learn what press releases are and what the preparation and writing of press releases is based on, get acquainted with varieties, characteristics and structure of reports, as well as subtleties that need to be paid attention to when writing. We will also tell you how to write your column and keep it relevant, and talk about the nuances of preparing, conducting and presenting interviews.

Lesson 5. Editing text

One of the most important components of the work of a journalist and author of journalistic materials is editing. It makes no difference whether the material being prepared for publication will subsequently go through a third-party editor or not, the journalist must first edit it himself as best as possible. The fifth lesson will be useful for both novice journalists and editors.

In this lesson we will talk in detail about literary editing and the components of this creative process, We will introduce you to common types of editing text material and logical basics editing. In addition to this, we will talk about the most common mistakes when writing texts and offer several useful services for checking your work.

Lesson 6. Advertising and journalism. The best formulas for advertising texts

Today, probably, not everyone can imagine how developed the media space and information and communication processes are. But precisely because of this, journalism interacts most actively with advertising. Despite the fact that the tasks of these areas of communication differ, they function in the same information flows transmitted through the media.

The sixth lesson is more theoretical in nature, but this does not detract from its importance, because Everyone who is involved in journalism in general is obliged to understand what advertising journalism is. After studying the lesson, you will know everything you need about this direction. And as a bonus, we will talk about the classification of media texts and offer you ten effective formulas for advertising texts that you can use in your activities.

Lesson 7. Copywriting. Types of copywriting. Copywriting and information style

Copywriting is one of the most popular areas of writing informational and advertising texts these days. In fact, it can be called the newest “derivative” of journalism, but the significance, potential and prospects of this direction are perhaps not inferior to any other. For this reason, everyone should know about it, and for any aspiring journalist, copywriting can be a good starting point.

In the first part of the final lesson, we will tell you about copywriting and rewriting, introduce you to the types of copywriting and talk about whether you should start doing it. And from the second part you will learn about the working styles of the most sought-after and highly paid copywriters on the Runet.