TOP 3 professions on Instagram*: copywriter|story maker|targetologist - course 999 rub. from Stepik, training 44 lessons, 4–5 hours, date November 28, 2023.

Welcome to the course “TOP 3 professions on Instagram*: copywriter, story maker, targetologist.” This course is designed for beginners and is also written without any fluff. The purpose of this course is a step-by-step study of popular professions on Instagram*: copywriter, story maker, targetologist. Let's look at the main points of work in each profession - from responsibilities to finding clients.

During the learning process we will consider 3 modules:

Module 1 - Profession of a copywriter.
Let's look at 10 lessons where we'll look at the main topics:
• What is copywriting and who is a copywriter?
• Where and how does a copywriter work and who is this profession suitable for?
• Types of texts on Instagram* (expert, sales, personal)
• Formulas for a selling post
• How to search for topics for posts
• Analysis of errors in texts
• Services that will help you deal with errors in texts
• Examples of successful texts for different areas
• Recommendations for text formatting
• Text layout
• Basics of creating a script for Stories

• Types of writing practices.
• Examples of homework to practice copywriting skills
• Useful books and chat bots in Telegram for successful work
• Where and how to offer your services to a copywriter
• Copywriting exchanges
• Example of a commercial proposal
• Telegram channels and chats with vacancies
• How to create a portfolio
• Minimum wage for a copywriter on Instagram*
• Testing for material fixation
+ BONUS — module material in pdf format, which can be downloaded and printed for convenience.
Module 2 - Profession of story maker.
Let's look at 10 lessons where we'll look at the main topics:
• What is story making and who is a story maker?
• Where and how does a story maker work and who is this profession suitable for?
• What is a story maker responsible for and what are his responsibilities?
• Types and types of stories on Instagram*
• Current stories (Highlights)
• Telegram channel with games for stories worth 450₽ (free for you)
• Telegram channels with icons and templates for stories worth 100₽ each channel (free for you)
• Instagram Storytelling*
• Ideas for engaging stories
• Useful Telegram bots and channels
• Statistics in stories
• Common mistakes when creating stories and design rules
• Applications for story design and video editors
• Lifehacks for designing stories (how to make: plain and translucent background, multi-colored rainbow text, colored spots, round and crooked text, grainy and blurry blur background with circles
• 10 video examples of creating stories on Instagram* without using third-party applications
• 5 interesting video examples of video editing in the CapCut application
• Where and how to offer your services to a story maker
• Example of a commercial proposal
• Telegram channels and chats with vacancies
• How to create a portfolio
• Minimum wage for a story maker on Instagram*
• Testing for material fixation
+ BONUS — module material in pdf format, which can be downloaded and printed for convenience.
Module 3 - Profession targetologist.
We will analyze 13 lessons in which we will consider the main topics:
• What is targeting and who is a targetologist?
• Where and how does a targetologist work and who is this profession suitable for?
• What is the targetologist responsible for and what are his responsibilities?
• Analysis of the target audience (TA) and competitor analysis
• Basic terms and definitions regarding targeted advertising
• Meta* company and its products
• Rules when registering a new account on Facebook*
• Creating a business page on Facebook*
• Linking your Instagram* account to Facebook*
• Linking a WhatsApp number to a Facebook business page*
• Facebook Advertising Account*
• Ads Manager interface
• Linking a bank card to an advertising account
• Account Management Center - Meta* Business Suite
• Creation of Business Manager
• The correct way to access client objects through Business Manager.
• How to work in a client’s advertising account
• What is creativity. Types and formats of creatives
• Rules for writing sales text for targeted advertising.
• Create saved, custom and lookalike audiences
• Events Manager. Creating a pixel and installing it on the site
• Creation of advertising campaigns. Goals: traffic, messages, lead generation, conversions and others
• What is retargeting and how to set it up
• Analysis of advertising campaigns
• Creating a report for the client
• Account blocking
• Where and how to offer your services to a targetologist
• Example of a commercial proposal
• Telegram channels and chats with vacancies
• How to create a portfolio
• Minimum wage targetologist on Instagram*
• Testing for material fixation
+ BONUS — module material in pdf format, which can be downloaded and printed for convenience.

*The company Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited.