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How to turn your marketing into a key asset of the company - course 150,000 rubles. from SKOLKOVO School of Management, training 2 weeks, date November 27, 2023.
Miscellaneous / / November 28, 2023
The SKOLKOVO School of Management was created in 2006 by Russian entrepreneurs - founders of large companies, philanthropists, representing the main sectors of the Russian economy.
The result of the partnership was the implementation of an ambitious idea: from a project on paper to the founding of the largest private business school in Russia and throughout the post-Soviet space. The support and attention of the founders helps the SKOLKOVO community develop today. All activities of the SKOLKOVO School of Management are focused on the implementation of the mission, which the School achieves based on its values.
School Mission
To prepare people capable of developing and developing the country and the world.
Help talented people become successful.
Values:
- Openness to the world
- Entrepreneurial Leadership
- Continuous development
- Partnership as a form of cooperation
Audience
- People and teams seeking to transform themselves and their communities, their companies, industries, countries and the world.
- Successful and talented people who want the best educational, research and consulting solutions for themselves, their team, their family or their country.
- Initiative, energetic and ambitious people with an active lifestyle and entrepreneurial character who strive to achieve success and change the country and the world for the better.
Features and uniqueness of the educational approach
The educational process at the School is a continuous search for new sources of knowledge and competencies, and the use of world-class technologies. The School’s programs are an opportunity to team up with other successful and talented people to improve the quality of life for yourself and your team, the country and the world.
The space of the SKOLKOVO School of Management is:
- access to the best global educational, management and business practices and solutions
- a space where new projects are born and positive activities for the country and the world are activated
- educational products developed on the basis of the best world education standards
- research and data management
- world-class professors and experts
- advanced educational technologies
- community of successful and talented like-minded people
- an atmosphere of trust for intellectual, emotional and physical changes
Professor of Business Practice.
Victor Shkipin is a professor of business practice at the Moscow School of Management SKOLKOVO. He graduated from Cavendish College London and St. Petersburg State University. Victor has certificates in marketing, PR and sales management from the London Chamber of Commerce and Industry and teaches marketing in EMBA, MBA and corporate programs.
In his teaching, Victor focuses on practical and applied aspects of marketing, as well as the fundamental role of marketing in organizations and the importance of the participation of top managers and competent expectations from marketing teams.
Before joining the Moscow School of Management SKOLKOVO, Professor Shkipin held leading marketing positions in various industries business, which has allowed him to develop tools that are not only effective, but also universal and applicable to various sectors business.
Victor's career path covered various industries: FMCG (Retail Marketing Director at Coca-Cola, Russia); retail trade (marketing director at M.Video - the leading Russian electronics retailer); banking (director of marketing and public relations at Sberbank - the largest bank in Russia and Eastern Europe, VTB Bank and Alfa-Bank); and telecommunications (Financial services in Beeline, Russia).
The main subjects of Victor’s consistent study, teaching and practical training with students are interpenetration and creative implementation successful marketing solutions and approaches from other industries, a holistic approach to customer emotions and focusing organizational efforts on customer experience scenarios experience.
February 20-24. Independent work. Application of eight tools covered during the first two days using the example of the business of one of the group members. 1–2 meetings for 1.5–2 hours.
Students will create their own to-do-list: how each of the tools they have learned can begin to be used starting tomorrow in their own organization.
February 20-24. Independent work. Application of eight tools covered during the first two days using the example of the business of one of the group members. 1–2 meetings for 1.5–2 hours.
Presentation of group projects, feedback and answers to questions from participants.
February 20-24. Independent work. Application of eight tools covered during the first two days using the example of the business of one of the group members. 1–2 meetings for 1.5–2 hours.
Students will create a roadmap for marketing transformation in their company: they will determine functions, roles, capabilities and a list of KPIs for the marketing department.
February 20-24. Independent work. Application of eight tools covered during the first two days using the example of the business of one of the group members. 1–2 meetings for 1.5–2 hours.
Product Marketing
Product marketing is marketing of the 21st century. It is used by world market sharks, regional companies and even single businessmen. It is a set of omnichannel marketing activities, which involves presenting a product specifically to its target consumers, as accurately, openly and clearly as possible.
3,7
Management and Entrepreneurship in Motor Sports
Professional retraining (306 hours). Sports management. A unique product that develops the ability to equally manage both a racing team and a race track, conduct auto competitions and provide PR support for motorsport events.
Part-time study
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