How to create short vertical videos that get watched to the end

1. Stop at 20-30 seconds

People flip through stories are faster than other content, and long videos in this format work worse - they may simply not be watched. If you can’t fit information in half a minute, it’s better to split it into several semantic segments or even transform it into a post.

More stories will help draw attention to other content. For example, you can choose the most interesting moments from a long video and publish them individually. This will get your subscribers interested and convince them to watch the entire video.

2. Add Titles

People often come in on social networks on the way to work in public transport, during lunch, in the evening before bedtime or early in the morning. And not always at these moments it is possible to turn on the sound or get the headphones. Conversational stories in this case cannot be evaluated. This means that the statistics of video views will sag. Titles will help correct the situation.

Absolutely everything that you say in the video does not need to be translated into text. Highlight key fragments two or three lines long so as not to overload the video screen.

Popular short vertical videos in social network ЯRUS collect tens and hundreds of thousands of views. Post "Subjects" for 24 hours or leave them in the feed forever, the blogger decides: you can select the desired settings before publishing. The maximum duration of such a video is one minute.

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Hashtags and keywords will help to bring the video to the top and attract the audience. By the way, it is useful to use them, because views in ЯRUS bring income. If the author's stories are watched by 1,000 unique users, he will receive 20 coins - this is the internal currency of the social network. 100,000 views on one short video will bring 200,000 coins, and the reward for a video that has been viewed 1,000,000 times will be 2,000,000 coins. One coin is equivalent to a ruble at a one-to-one rate. You can withdraw money to your bank account through your YARUS account.

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3. Start with intrigue

On the web you have 2.5 secondsto keep people's attention. If during this time the content is not captivated, the view will be lost, and the viewer will scroll through the feed further. To keep users on the video, start it with some interesting detail. For example, talk about a problem your viewers may have experienced. How to get up at the first wake-up call, where to find free time for sports - the topic depends on the area in which you blog. Promise an easy way to solve this problem and reveal it in the following videos.

Frank clickbait like a series of videos with the title “It happened here! It's just SHOCK!" better not to use. If something really incredible doesn’t follow from a bright start, there is a risk of being faced with angry comments and unsubscribes.

4. Use interactive elements

Videos with simple interactive are an effective solution if you want to increase involvement your subscribers. On some platforms, it's convenient to add polls, reactions, and quizzes through built-in tools. If this is not possible, post a video with the questions you want to discuss, and invite viewers to send answers to you in a personal. Or do the opposite: let subscribers ask questions themselves, and you can answer them in a series of short videos.

5. Practice watching

Constantly study the preferences of users of the social network in which you blog. See which videos get the most views on your page and on the platform as a whole. Follow the top bloggers in your category and notice unusual editing techniques, themes and engagement tools that are already working. Be inspired by interesting approaches, but do not repeat exactly the same, otherwise both subscribers and the authors of these techniques may have questions.