Apple retains first place in sales of smartphones in Russia
Miscellaneous / / April 05, 2023
There are no new iPhone 14 models in the list of best-selling phones.
Despite shutdown of some functions for Russia, Apple's iPhones still hold the leadership in the smartphone market in terms of money. About it informs Kommersant with reference to retail representatives.
Apple smartphones are leading in terms of money, but in quantitative terms, according to MTS, the first place is occupied by Xiaomi with the Poco sub-brand (33% of the market in units). Samsung (19%) and Realme (14%) follow. Apple in pieces is only in fourth place with 10%, followed by Tecno (7%).
Samsung phone sales are down 51% this year, Honor is down 47%, Huawei is down 33% and Apple is down 45%. At the same time, Tecno, Realme and Vivo, on the contrary, show growth: demand for Vivo increased by 20%, Realme - by 122%, and Tecno - by 563%.
Among the most bought smartphones in 2022 were Xiaomi Redmi 9A, iPhone 11, iPhone 12 and iPhone 13, as well as Samsung Galaxy A03. The brand new iPhone 14 did not make it to the top, although there was enough demand for them at the start high.
Experts note that according to the results of eleven months in Russia, the demand for both premium smartphones and devices of the low price segment has fallen. Only sales of phones worth 30-40 thousand rubles are seriously growing.
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