3 components of Apple's marketing strategy that made her successful

There is no doubt that Apple is one of the most successful companies of our time. In addition to millions of fans, Apple has a large number of imitators. Inspired by Apple products, they try every year to create more and more products. You can recall the history of Microsoft - many believe that its success is largely due to Apple.

However, the boys from Cupertino, things went smoothly not always. In the 1990s the company have failed. In part, this was due to the fact that Mac users did not have the normal service and technical support. That's why Windows has become the undisputed market leader.

But after the return of Steve Jobs to the company, Apple was filled with the desire to create a better service for customer service in the world and to regain its leading position in the market. Much attention is paid to the management of the marketing strategy, competent implementation of which allowed the company to reach unprecedented heights. No one knows the details of its full content, but we will tell you about three of its components, which helped Apple become a truly successful company.

1. Quality - the most important part of the marketing strategy

Without proper quality level, no company can not rely on long-term and substantial success. Regardless of the size of budgets and originality of the marketing companies, all ultimately depends on the quality of the product being promoted.

Apple had to complexity, to consistently beat the competition. For example, the stores Apple Store - quite expensive and very long to develop. But the beneficial effect blocked all costs. For the first time, consumers were able to not only see the product, but also to feel it, to experience it in action. Given how friendly to the user have been created these products, customers immediately received a positive service experience - although they have not yet purchased the product.

All this would be impossible without a thorough Apple's attention to the quality of its products.

2. Consistent branding

Regardless of exactly where you buy Apple products, it always has a consistently high level of quality. This is a great strategy for promoting the brand and gaining loyalty from customers. In Cupertino have created a great design and interior shops, and there is no doubt that you will always find there is a large number of people. Apple has managed to create a sense among consumers that they are buying a premium product that embodies the quality and status. They even packed nicely - you just open the box, but feel joy and aesthetic pleasure from shopping.

As a result, it formed a large group of consumers who are loyal only to the products and services of the company from Cupertino.

3. Apple sought to satisfy existing customers

The basis for the creation of loyalty is udolvetvorennost consumers. This is required to ensure that customers always used the products and services of a company. Every savvy marketer knows that regular customers - the main power of the brand and the foundation of a successful business. Therefore, before looking for new customers, make sure that existing customers are satisfied. It helps to work "word of mouth", which, as we know, is the best advertising for any company.

When customers are ready for a few days before the start of sales of the new product and take their turn to spend the night in tents before the rain, it is said that the company has reached the level of a rock star. Creating real fans, not just satisfied customers, the company ensures itself a stable position for years to come. In today's competitive market, it is paramount.

Total

These are the components indicated in our selection. Surely, these components are much more than three, but some understanding of Apple's marketing strategy, we have received. By the way, no matter what components made in this list you and why? What is the most important component? What is the main secret of the apple marketing company? Leave your opinion in the comments and take an active part in the discussion!