How to Complete a Blog Profile: Tips for Aspiring Writers

Page title

A blogger's nickname is searched for and remembered, so the account name should be simple but catchy. You can go one of two ways.

1. Use your first name or nickname

This option is suitable for lifestyle blogs: readers subscribe to such blogs to follow the life of a particular person. It is important here to show who is telling the stories, this will allow the audience to feel part of the author's inner circle. Alternatively, you can take a nickname that is used among friends. A real name for the blog title is also useful for expert authors. So you will increase the trust of the audience and are more likely to attract customers.

2. Try popular schemes

There are well-established techniques in naming that work well. A scheme for a nickname can be, for example, combinations of an adjective and a noun (“Daring Baker"), or two nouns with a preposition ("Katya in IT"), or a noun plus an adverb ("Mama At home"). But general phrases like “Blog about SMM” or “Photographer in Moscow” are better not to use: they are too faceless and are unlikely to be remembered.

Avatar

The main task of the photo is to catch the eye in the recommendation feed. A selfie where you did well may not be enough for this. The image should be thoughtful and tell a little about the page or its author.

1. Focus on the theme and style of the blog

If you put your own portrait as a profile photo, make sure that its style is "friendly" with the design of the blog - for example, it was made in the same color scheme. For the expert tips page, it's best to take a picture that shows both you and the blog topic. For example, in sportswear - for a coach, with a bouquet in hand - for a florist.

And if you don’t plan to talk about yourself in your posts, you can choose an image that matches the topic, or come up with a logo for a blog and put it on an avatar.

2. Don't Forget Image Quality

Although the profile photo is usually small, it is better to take a high-resolution image. Do not neglect the color correction. An avatar with good contrast and a balanced hue will look more presentable than a dark or out of focus avatar.

3. Use your

A blog is your personal business card. Celebrity photos, stock photos, or search engine images don't tell you much about the author and don't leave a memorable first impression.

Description

The text in the blog header is like a movie teaser. The audience will only want to know what happens next if the intro is intriguing. It is important to make the description in such a way that readers have a desire to follow your publications. Here are a few tricks.

1. Highlight the benefit

Let readers know right away how your page will help them in life. Formulate the main problems that the blog solves: maybe you will teach the audience to dress beautifully or give advice on nutrition. Add the hashtags you use to tag posts for a mini blog navigation. And if you plan to promote services through the page, also indicate contacts.

2. Structure

To make information easier to perceive, separate semantic fragments using bulleted lists or emoji. But don't get carried away with the latter: emoticons after each word or 10 images in a row will not add structure to the description, but visual noise.

3. Leave only the most important

Even if the platform allows you to add a couple of paragraphs to the description, you should not get carried away. Not everyone is ready to read a long text, as a result, everything important will go unnoticed. Try to keep within 150-200 characters.