Alcohol powder: what it is and what it eats

In this article you will not find boring moralistic and find hidden advertising. Only interesting information to reflect on what is alcohol powder, where it came from and what is brewing hype around it.

Even in the bottomless Internet is not so much information about alcohol powder. Both domestic and American online media that few know about it, so had to collect information bit by bit. I propose to begin with a brief introduction of the chemical.

Alcohol powder - molecularly encapsulated alcohol. The powder produced a drink by mixing with water.

According to experts in the field of food chemistry Udo Pollmera (European Institute of food and nutritional science in Munich), alcohol can be absorbed into cyclodextrins, sugar derivatives. Thus, they are encapsulated in small capsules, and liquids can be written in the form of powder. Cyclodextrins can absorb about 60% of their own weight in alcohol. The process was patented in the United States as early as 1974.

Wikipedia

How dry alcohol is harmful to the body as compared to the conventional liquid? Such information is not, as some global studies on this topic. I hope that among you there are chemists, who will explain the structure of powder and feeling, really, with the arrangement will make its verdict.

Story

The name alcohol powder obtained from the English Powdered Alcohol, Which means "a powdered, dry alcohol." The term first gained wide publicity last year when the US-based upstart Lipsmark LLC announced its intention to begin selling "powder with a degree" in the US market. The manufacturer has to obtain prior approval from the national regulators, although the later has been withdrawn.

But Lipsmark LLC did not give up, and in February 2015 still achieved a green light for its products. Tentatively scheduled for the start of deliveries for the coming summer. Remarque: against the resolution made by the national leadership of the authorities of individual states, imposing a ban on alcohol powder at the local level.

Photos published @coup_aloopMarch 23, 2015 at 3:53 PDT

Although innovator Lipsmark LLC will not be called. Until Americans shoved alcohol powder in Germany and Japan, and the Netherlands. In the country of tulips and completely played out interesting game. Several local students of the Faculty of Food Technology Gelikonskogo Professional Institute realized that no alcohol powder It is subject to the laws applicable to liquid alcohol, and accordingly, it is possible to buy and to achieve the cherished 18 years old. It was in the already distant 2007. I could not find more recent information about the Dutch "rescue" of youth. Apparently, the shop covered herself because of the response of the legislator or low popularity.

Palcohol

Palcohol - the common name for a number of commodity Lipsmark LLC, which so far includes four types of drinks: rum, vodka, cocktails Cosmopolitan and Powderita. A little later, will add at least another two cocktails. The powder is packed in bags 29-gram fractions. By adding 200 ml of water gives a single portion sachet low-alcohol beverage. Although no one stops to stir some doses to increase the degree.

According to the manufacturer, cheap alcohol powder - correct alternative to the usual habits, It is sold at concerts, theaters and any other event of excessively overpriced price. Needless to cash in on the desire to relax! In our region "alkopudra" should not cause suspicion among the vigilant protection of nightclubs and police cordons, which could potentially be interesting.

Photos published thepartysnake (@thepartysnake)April 23, 2014 at 12:55 PDT

But such a position has received strong criticism in the US media, so Lipsmark LLC had to give it up and come up with something else. Now Palcohol positioned as a great way to relax people from the world of amateur sport and active recreation.

There is no need to compete with a volumetric breakable bottles and glasses, for small packets do not occupy much space and not to damage the road. Opened, added ice and water, and if you do not want to drink up again sealed.

Convenience there is no limit! Again, with our traditions of immense libation surrounded by nature such marketing works too.

Pros and cons

Of course, the appearance of such a controversial product could not cause an uproar and protests, demanding a ban on the production of powdered alcohol. Manufacturer Palcohol understands breaking stereotypes and tries in every way to reassure the public, disproving the most common myths shrouded alcohol powder. To do this, head Lipsmark LLC even made a video in the spirit of MythBusters by laconic, but school called "The Truth About Palcohol».

Video is long enough, so I spread it are on the shelves.

Initially, it comes moral and legal aspects powdered alcohol:

• While proponents of the ban alcohol powder does not get tired to repeat about its dangers, it would be useful to know the reverse side of the coin. Psychological studies show that an illegal product is always a high demand. Prohibition - a clear confirmation.
• Barring Palcohol, state It creates and maintains an uncontrolled black market. The situation is comparable to the illegal trafficking of marijuana. Fifteen-year teenager will not be able to buy alcohol powder par with the liquid because of age limits at the points of sale, but at the same time on the street will take it easy "fool."
• In an attempt to "decapitate» Lipsmark LLC Government will lose a lot of money and will not receive significant tax deductions.
• Palcohol ban will not solve the problem of alcohol abuse. We need to educate the population a culture of consumption of alcoholic beverages.
• Nobody has the right to impose man, that he drink, and do not drink. The authorities must protect the rights of citizens, and not to produce the endless restrictions.

Further, it comes to the Palcohol, or rather his aggregate state and how to use:

• Do you think that someone will smell alcohol powder as drugs for rapid intoxication? You lost your mind! Firstly, it hurts. Alcohol will "burn" your respiratory system. Secondly, it is impractical. You will need a strong strain (somewhere in an hour!), To sniff out a portion that is equivalent to one glass of vodka. Alcohol powder is small, it is not a concentrated alcohol for dilution. So indulge easier for a couple of seconds to drink a glass.
• Alcohol powder as a way to fool everyone and everything? How to see! Palcohol volume exceeds its liquid equivalent of as much as four times. Try to hide 100 ml of vodka and its dry counterpart - the second is much more difficult to hide.
• A quick way to drink? Not at all, only the dissolution of the powder takes about a minute. And until you get enough sleep and fill Palcohol water, someone next time to gain fairly classic alcohol.

At the end of his speech the speaker lists non-obvious to an ordinary person advantages of dry alcohol:

• The benefits for travelers, we have already spoken. Light sealed package will not cause unnecessary trouble for those who want to relax with your favorite drink away from civilization.
• Hotel and restaurant business will benefit from the light weight of powdered alcohol. Its transportation will cost much less due to the smaller amount of fuel burnt. The issue is particularly relevant for remote resorts where alcohol is delivered through the air.
• Some ice cream manufacturers are not averse to expand its range of unusual adult version. The simple addition of a powder is able to attract new customers. Thereby discovering business very promising horizons.
• Suddenly: medical institutions expressed their interest in alcohol powder as an antiseptic easily transported.
• Already, farm animals are looking at Palcohol, it is the second producer wipers. There are opinions that the alcohol powder can act as a source of energy or fuel both in the civilian and military sectors.

Since alcohol powder - the most that neither is a revolutionary product, its scope is limitless.

conclusion

I'm sure many readers Layfhakera the course of the article recalled his youth, or youth, which fell boom instant drinks with fruit flavors. Vitamins in them was a little, or rather was not at all - some dyes so flavors. But what was the effect!

Birthday was not a holiday like. It was boring, colorless, bleak.

Not yet appeared Yupi! It is a celebration and fun, Yupi!

Advertising of the 90s

Passed round of life, and our children are faced with a new toxic temptation that meet standards of the time. Alcohol powder knowingly replete with names of glamorous cocktails, attracting the attention of the most active and bold in the experiments of the society.

Plump - not cool. Everybody knows it. Interfere in a shaker alkonovinku - cool! Perhaps it is because we try to instill in the fashion of alcohol powder master of manipulation of mass consciousness in the presence of a reliable patron.

Already in the Russian segment of the web you can find ads for sale treasured bags. They are rare and hardly in great demand because of the low awareness of the potential audience. If Palcohol success in the United States there is no doubt in distributing fresh movement in our country. It is difficult to say how behaves the domestic legislator against a completely new product. Surely there are entrepreneurs who take advantage of the imperfection of regulatory documents and try to "blow up" the market. In general, while a lot of uncertainty.

What do you think about the prospects of the powdered alcohol? Maybe you ever try it?