8 books that will help you succeed in a particular business
Miscellaneous / / June 07, 2022
The advice collected in these books will help you avoid doubts, problems and mistakes.
1. “Scissors: how to ruin the design business. 43 bad advice”, Irina Fedorchenko
You can't copy someone else's victory. But you can learn from the mistakes of others. Irina Fedorchenko talks about how she tried to build a successful business and why she didn't succeed. She elaborates on her mistakes in every area, from the idea of working with her best friend to failures in naming, partnerships and production.
The book is built on the principle of bad advice. This helps the author not to go into self-flagellation, but to rethink his experience in an ironic way and share it.
Buy a book2. "Fashion retail: 100 secret questions about management", Yulia Veshnyakova
When you are just starting your own business, you have a lot of questions, the answers to which you have to collect bit by bit or get at the cost of mistakes. This book can become a kind of ABC for a novice businessman. And not only in the fashion industry (although the main attention is paid to it), but also in others.
Experienced entrepreneurs tell how to choose the best way to deliver goods, correctly set prices, calculate the value of the company and increase profits, relate to marketing tools, work with personnel. The main goal of this book is to form a systematic entrepreneurial view of the entire business as a whole, and not on its individual areas.
Buy a book3. "Retailing for Russian Speakers: Retail Business Management", Maxim Tverskoy
The book of an experienced entrepreneur Maxim Tversky is a deep and detailed immersion in the field of trade. It is intended for everyone involved in sales.
The author starts from the very basics. He talks about the basic concepts on which business is based, even touches on the historical evolution of trade. Gradually moves on to applied issues: how to form an assortment, calculate profitability, establish trade channels. A separate chapter is devoted to interaction with customers. The author relies not only on business skills, but also on psychology. After all, in order to sell well, you need to understand people, know what they need, communicate.
This book is not for beginners. It is suitable for those who already have experience in sales, business and are thinking about starting their own business.
Buy a book4. “Artificial money. How to make money on art objects, Valentina Mala
Creativity and money - things incompatible? Art and business consultant Valentina Mala talks about how to understand art and make money on it. According to her, the art business is not only a way to create capital, but also an opportunity to write your name in history, help museums and talented people and, as a result, get something much more than money. The art market is considered by the author from different angles, and if you have an interest in art, you can find yourself in this area.
Buy a book5. "Tourist souvenir: from an idea to a tourist", Gennady Shatalov, Veronika Kosykh
Magnets brought from different countries, T-shirts and caps with national flags, shells with good luck wishes and key rings with funny inscriptions and other souvenirs in most cases do not differ in quality and beauty. And that opens up an oversaturated market to new players.
If you have been thinking about getting into the production of souvenirs, you definitely need expert advice. Here is everything that will help create a successful business: from the classification of tourist souvenirs to a detailed algorithm for their production.
Buy a book6. "Successful doctor. How to make a patient healthy and a doctor happy, Olga Berestova
Doctors are also divided into successful and unsuccessful. And it's not just talent and knowledge. The main thing that a doctor needs is the trust of patients. And it's hard to earn it.
Olga Berestova invites every doctor, regardless of specialization, to become a bit of a psychologist and learn how to conduct motivational consultations in order to win over the patient. In addition to general tips for making human contact, the book also provides step-by-step instructions to follow while you create your own plan.
This technique will help both doctors and patients. After all, getting to an understanding, empathic doctor who will not only make a diagnosis and prescribe treatment, but also explain its expediency and reassure you is a great success!
Buy a book7. "Imposter Syndrome: How to create and do business without fear and doubt", Maria Azarenok, Artyom Senatorov
Imposter Syndrome - an unpleasant state that many talented, educated and truly smart people face. The inner critic makes you doubt your strengths, prevents you from setting ambitious goals and does not allow you to dream of better working conditions. Someone invisible constantly whispers in your ear: “You are not good enough for this position / girl / apartment... You need to learn more” - and stuff like that.
This book contains stories of real people who were able to cope with the internal impostor and achieve success. Large business owner, psychologist, founder of an online school, director of a travel agency and many others not only talk about their doubts and the difficulties they encountered on the way to success. They share the solutions that made it possible to overcome everything.
Buy a book8. League of Mentors. Start your business. How to start working for yourself, open a business and get a bright result, Artyom Senatorov
Many dream of starting their own business and stop "working for their uncle", but only a few become activists. Some people lack knowledge, some experience, some determination. Someone does not believe in themselves, and someone does not know where to start.
In this book, coaches, entrepreneurs, and leaders share their stories and advice with aspiring businessmen. You can choose who is closest to you, whom you would like to listen to, and contact him or her personally. At the end of each chapter there are expert contacts.
The stories collected in the book are not the keys to success or magic spells that will immediately turn a dream into reality. These are rather topics for reflection, in which everyone will find something of their own.
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