App Store research results published

Apple has published the results of a study of the App Store, conducted by experts from the Analysis Group, funded by Apple itself. The data clearly shows that users prefer third-party apps over standard services that come preinstalled on iPhones and iPads.

The reason is the ease of choosing another platform from a large number of alternatives. For example, Spotify instead of Apple Music, Google Maps instead of Apple Maps, and Netflix instead of Apple TV+. At the same time, standard programs are easy can be deleted, so as not to take up memory with a bunch of applications with the same functions.

The study also notes:

• For some categories of applications, third-party solutions remain the only option, since there is no alternative from Apple. This applies to social networks, dating services, as well as travel and food ordering applications.
• iPhone users often use multiple apps in the same category. This is especially true for applications for communication, reading news, watching videos and navigating. This opens up additional opportunities for developers.

However, despite these findings and the desire for freedom of choice, Apple will continue to strive to prevent non-App Store apps from being installed on the iPhone. Third-party stores with their own payment systems should not be expected in the near future either.

The full report on the results of the study can be found here.