The Fin or Tech podcast: what digital is and how it helps companies sell
Miscellaneous / / October 04, 2021
We understand how the digital world merges with the real one and why these technologies are beneficial for business and customers.
"Fin or Tech" is a collaborative podcast of the company Visa and Lifehacker. Here we discuss the latest technologies that are changing business, our lives and the future. Each issue has new guests - fintech experts who are introducing innovations to the market right now.
We were inspired to create the show by the Russian stage of the startup competition Visa Everywhere Initiative 2021. This international project helps talented developers create and promote technology solutions that will be useful in the financial sector and retail. Find out which startups won this year in online broadcasts finals.
How Fijital comes to Russian retail and helps to sell
In this issue, we will focus on digital - communication at the intersection of physical and digital space. Let's figure out how it helps in retail, banking and everyday life.
The host of the podcast is Maria Podlesnova, founder of a media for entrepreneurs about innovation and technology. With her at the microphone Ivan Pyatkov - digital business director, board member of Alfa-Bank, and Lina Arkhipova - commercial director of the company
Addreality, which creates solutions for targeted offline communications, and co-founder of corporate television to increase employee engagement Workstories.02:10 - Ivan and Lina talk about their work, experience and cases, and most importantly, about what fijital is (of course, with examples).
08:10 - about why an ordinary person needs a Fijital and what is the essence of O2O (Online2Offline / Offline2Online). Speakers explain how new technologies make going to the store or bank an interesting and seamless experience.
15:00 - about up-sales and personalized offers. Ivan and Lina talk about how Fijital helps to offer bonuses, promotions and products that the client definitely needs.
18:03 - why online will not completely replace physical stores, despite all the digitalization. Experts admit that it is unprofitable for companies to serve all customers in their offices every day, but brands value personal contact.
24:02 - Ivan and Lina are discussing whether business investments in new technologies pay off and at what expense. They also predict how digital will change our future.
30:05 - blitz. Clear questions and short answers on the topic of the issue.
Subscribe to the Fin or Tech podcast and play it wherever convenient: Apple Podcasts, «Yandex. Music», Anchor, «In contact with», Youtube, Rss and further more platforms.