Facebook bought Giphy service for $ 400 million

Facebook announced on the acquisition of a service for storing and searching animated images Giphy. The amount of the transaction was not officially named, but data Axios, it was $ 400 million.

Giphy makes everyday conversations more fun, so we plan to integrate them further the Instagram GIF library and our other apps so people can find the right way self-expression.

quote from the official Facebook blog

Facebook also noted that 50% of Giphy's traffic came from the company's app family, with 25% from Instagram alone. By integrating the service's library into Instagram, developers can make it easier for people to find the perfect GIFs and stickers for Stories and Direct.

Following the completion of the deal, Giphy will continue to manage its library (including the global content collection), while Facebook will invest in technology, content and API partnerships. Service users will still be able to download GIF-animations under the same conditions - nothing will change for them.