Jobs: Simon Boyarsky, development manager for social networks "Classmates" business

What do you do in your work?

My position is called "business development manager of the social network" Classmates ". I engaged in communication with the advertising market. In the scope of my responsibilities is to work with key partners (clients and agencies), the launch of new tools and consultation product teams, if their product is associated with the sphere of advertising.

I dream of a secret project.

What is your occupation?

I have education in economics. I started to work in the second year and diploma already defended on the topic of integrated marketing campaigns. Higher education gives, in fact, a lot of useful knowledge, that you may need in the most unpredictable moment. But it should definitely be combined with practice.

What should know and be able to a person working in your field?

I think any BizDev should be run on the client side. This is important for understanding the actual processes taking place inside large corporations.

What are your strengths and weaknesses?

Many people say that I'm a hard-nosed. And, of course, it is my strong point, which allows me to achieve success in the projects that I do.

My weak point - time management. But I set a goal to deal with this issue over the next year.

How does your workplace?

My workplace is formed where my laptop, phone and internet. I prefer to work in silence, but to organize it is becoming increasingly difficult.

I have a phone with unlimited tariff for calls within the Moscow region and unlimited internet across Russia. This is very important work because I need to be always connected.

I can not say that I am a fan of Apple, but use iPhone and the MacBook, and me it is crucial that tools "just work." I use the Apple Watch as a fitness tracker

I turned off all push-notification, in addition to chat with the people close to me.

My list of must-have-apps that use most often:

• OK;
• MAPS.ME - card for travel;
• banking;
• parking;
• Coub - when I have time;
• Pocket - to save all important;
• OneTwoTrip - for booking tickets and hotels;
• Airbnb - without comment;
• TripAdvisor - to find the best places;
• Uber or GetTaxi;
• AliExpress - for non-urgent purchases.

If we talk about software, it seems to me, there is nothing to cope with the post better than Outlook. I'm a fan of this product.

For presentations using Keynote. It seems to me that this is one of the best Apple products. And he was the first reason for my transition to Mac OS, since nothing else allows you to make a presentation so nice and fast.

If we talk about the communication team, we primarily use in multichaty OK. If you compare with other products, they are very similar to Slack.

To work with task - Trello. File storage - "Cloud Mail. Ru ». And this is not PR of their products - we do all that we use. JIRA and Wiki - as needed.

For personal use I use all the messengers. The first person to come up with to unite them, to raise a billion.

Is there a place in your paper work?

I keep the task in Trello, but the operating list I like to write on paper and expunged. It helps to focus on on the task before her execution.

What is in your bag?

In my bag is usually a laptop, charging cable for iPhone, «Moleskine", thin gel pen and headache tablets.

How do you organize your time?

I thoroughly plan your day: use the calendar and I add there as meetings, and time to work with the project.

But nothing ever happens smoothly, there is always something that requires additional time. :) universal way, I have not found, but there is a working life hacking: once a month for one day and do not plan to check whether everything is done.

What's your daily routine?

My most productive time - this morning.

Often the day ends late meeting with partners.

How to pass the time in traffic jams?

I am not in a traffic jam. I try to plan their working hours so as not to fall into them. With traffic jams in Moscow there is no problem if leave from work after 22:00. I try to avoid the queues, always looking for an alternative, and if not, then read the news.

What's your hobby?

My hobby - it's my job.

I'm inspired by other people.

What place sport occupies in your life?

Snowboarding definitely helps to be more effective. I'm a fan of winter sports, like snowboarding.

In recent years he became involved in squash - friends hoisted.

Layfhakerstvo by Semyon Boyarsky

At different times I was influenced by all kinds of books. From the latter:

• «Einstein. His life and his universe"Walter Isaacson;
• «How to Build a Billion Dollar App», George Berkowski;
• «Who is your city? Creative economy and residence"Richard Florida.

With regard to Internet content, I can not say that there is any special recipe. Just read what I'm really interested:

• first of all VC.ru;
• Adindex.ru and Sostav.ru;
• Lenta.ru and "Newspaper. Ru" - news;
• Insideok.ru - our blog.

What is your life motto?

Professionalism - these are details.

I'm happy when there are talented people who know their job.

Longer communicate with other people, learn their views, understanding of the issue and use this experience.