Internet marketing and home heroism - an interview with Denis Shapkarin, Nectarin

What do you do in your work?

All of my company - a story about internet marketing. Having dealt in one, I just began to create other, which, in my view, similar to each other by a control system, but differ by product.

My position - the owner. This means that I am doing to my assets have been helpful to customers group is a valuable place to work for employees, grew up in the price and make a profit to shareholders.

A soul-five years ago I created the project "feats"- community about common household heroes, to which must be signed, probably, every citizen of Russia.

Tell us more about this project

I think there is good and bad people. There are good and bad things, and we just repeat what we see most often. We seem to be aware of the existence of eternal values: kindness, care, compassion. But in the newspapers, on television, Web sites and pages social networks We assert the contrary: in Russia throughout die cast children, sit, drink too much, rape, steal... and generates a reverse gear - indifference to everything. That's "feats" - is a project about the indifferent. No one will be left out, if before my eyes all the time is a good example.

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In St. Petersburg, lives a unique woman. Her name is Galina Yakovleva, 79 s, and a few years ago, she created a charitable fund "Benevolence". In it a woman (her grandmother called the language does not turn) is the only employee, and the driver and loader, and a lawyer - all by herself. Every morning she sits behind the wheel of his van and drives on the organizations that give back to its wards free products and tickets to events. Then comes the time razvezti all mined by old men and disabled persons of all ages, with all the talk... The fact that free products near the expiration date - it does not matter: blockade omnivores, she says. She herself also remembers the besieged Leningrad. Their kindergarten was hit by a bombing, the kids got into the iron pipe and the shell hit right into it. Children concussion, many deaf forever Galina lost it. But gradually the ability to speak back - to the sixth grade. With blockade as her arthritis, sore feet. There is a second group of disability. But on this she said reluctantly: the wrong attitude! "I command your body does not get sick! - Galina explains. - Do not have to think about diseases, and the health of "feats # # # geroisredinas St. Petersburg Leningrad # # # good goodness!

publication of FEATS (@ P0dvigi) October 10, 2018 at 1:54 PDT

Where did you learn that know how?

Everything that I can, I have learned to fight. But I have the most profound and necessary education in the world: I am a historian, and therefore, can learn from the experience of the past, to draw conclusions and use them in my life.

Worked with 14 years, most of the school management was in the children's camp "Artek", "Orlonke" and others. We needed money, and I worked a counselor for 5-6 months a year. There and learned to manage, assure, Lead, negotiate... Then zapolirovat this second diploma - received additional education at the Plekhanov Academy of the presidential program "Strategic Management".

I'm learning all the time: listening to books while driving, a lot of reading, attending trainings. I, in principle, interested in people, their resources, meanings and mechanisms of work.

I also am learning and I believe in communicating with successful entrepreneurs, it is the most valuable knowledge. A person can only give what he has, so people with real, measurable results for me are the biggest concern. I think that half an hour walk with a person who earns more than you 20 times, enough to rethink his life. Or, for example, a man who has five children. Or those who have a company with 5000 employees. Here are my nuclear power plants, my sources of knowledge and inspiration.

Why Internet Marketing? It was hard to go into the specifics of the business?

At the very beginning of my career I worked in Eteam company with Andrew Anischenko later became gendirom digital-agency Grape. We did a multimedia presentations for companies, and I liked that they were at times comfortable and compact paper carriers and are able to perform while a bunch of different tasks: include, for example, and videovizitku company and for interactive Tutorials employees.

The format has been demanded, and at some point I thought that if you do the same thing on the Internet, you can achieve incredible results.

I began to study the subject moved to RBC SOFT, began to study the sites and realized that I was simply mesmerizing Internet scale!

At the start, of course, it was hard: I have a liberal arts education, and digital - this formula, the number of weekly updated tools. But gradually everything fell into place - and away we go. In this and now I see the beauty of the digital channel of promotion: it is completely calculated, there is nothing to invent. If the outdoor advertising easy to drown in the projections, here you come to an agreement with a customer for payment for a specific result. And if you are friends with the head, the result will show.

In general, it was hard, of course, but as a result of the desire to use the opportunity to win and too lazy to be difficult.

What progress you have achieved in your work?

The most important achievement is Nectarin agency. Because at the start it was two people, and now 300, because it has an office in my home town of Saransk and the company gives work to my countrymen, because we superklienty and we are independent.

Measurable results are as follows: The company's annual turnover of the group - 3 billion rubles. We have 400 employees in different cities of the country, 150 customers. A company Nectarin, I created the following year after graduation, became the agency of the year by AdIndex. A immeasurable... I am 35 years, I am interested live. What could be more important?

What motivated you towards success?

I just wanted to be a rich man, and manage people. I'm jealous, I hated that friend has a computer, but I do not. I would like to travel by car and allowed himself to dream about it. And then I realized that in order to get results, we must be able to predict the future. So I got into internet marketing and no mistake. The most powerful, intelligent, sharp guys working in advertising on the Internet. I find it interesting to them: they are fast, understand almost everything.

What are the challenges you face in your work?

Only fear. Nothing more. Sometimes the fear of "do not know how it works." Sometimes the fear of the big uncle. Sometimes - in front of new people.

Advise how to deal with these fears?

Fear paralyzes people. And they make the wrong decisions, which later formed the wrong life.

There is only one effective way to deal with fear - to act.

No one knows what lies ahead, but, in my experience, 95% fear - just unnecessary anxiety and panic.

At the time of acceptance of all key decisions in my life - move to Moscow, Company start - there was fear. Our brain is very talented, he knows how to draw the most frightening image. How to cope with the tasks that puts the customer? Where to get the people? How to create an advertising campaign? How could meet with a client? At the start of a lot of fears.

But then, over and over again making certain actions, you realize that the reasons for there was no fear. Well need a meeting with a client - okay, go, tell, what you can be useful. It is necessary to hire staff - okay, you are registered on the service recruitment, meet people, ask, seek. The more knowledge you get, the more actions are performed, the less anxiety.

Tell us about your mistakes and that what they have been taught

Basically wrong in people underestimate the power of envy, did not see the deception. Megauspeshnye projects were: a cool product is, there is a market, customers have. But I overlooked the man did not see his true intentions - and all loss.

I learned something here: the same laws of the physical world and work in the spirit world.

"What goes around, comes around" - the law of conservation of energy. "Like attracts like" - the law of attraction. Principle, I think, is clear. The main thing - your faith in these laws and honesty with yourself. And if you are derelict, not "sow in time", it is not necessary to wait for the result. If you let envy or fear control your decisions, then, by law, will be no result. My main mistake - lack of confidence in these laws up to 33 years.

What kind of specialists are in demand in the field of internet marketing in the coming years?

Young professionals need to learn digital equipment. The more you know the secrets of achieving specific goals in the Internet (at the expense of contextual of advertising, Media, SMM - does not matter), the more you demand. A man with a notional wages 150 000 rubles can save a company that invests in the promotion of the Internet, tens of millions, so good professionals are well paid.

But the study only one conversion equipment is not enough. It should be parallel to learn to manage teams that work with them. Call this position «digital-producer", "project manager" - as you like. But we must be able not only lendosik gash and a banner to show and be able to build a team workflow with understanding the intricacies of the client's business. That's aerobatics.

Well megakrutaya specialty - a programming modern magic. From anywhere in the world strong cheater can write an application service, a website that will attract thousands of people. This is a very promising story, in my opinion.

How does your workplace?

A wooden table, a knife, a computer, a pencil, a man who drags the moon... I cleanly, order always. I swear, if something is not in place.

How do you organize your time?

I have one method. I always write down your achievements and never did not plan long-term. Just I see myself where I need to, and that was all around, as I need to. If you do not see - just do not go there.

Aspiring Taxco's checklist kill the energy and desire to live, but to achieve help to understand who you are. Therefore, I am for the accumulation of achievements and not for Taxco.

Tell me about your hobbies.

I love to develop and teach the people - well, that is related to my work.

I love leather jackets. My hobby - clothes darkfashion style. I love to sing to the guitar with good vociferous boys. I love the computer. Games. Doing sports - as long as it's just a room. Dissatisfied with himself on this site - I can not find a sport for everyone.

Layfhakerstvo from Denis Shapkarin

books

• «heart surgeon"Fedor Corners - about love of the profession and the formation of values ​​at the start.
• «Fear... but act!"Susan Jeffers - for alarm.
• «Achieving maximum: 12 Principles"Brian Tracy - for those who are 25 and who at the beginning.
• «Russian entrepreneurs. the engine of progress"- for the faith in the Fatherland and our roots.

Anyone who wants to understand yourself, I recommend to start with a family history. Only in the good: archives, surveys and travel to their ancestral homeland. In my opinion, the most valuable thing you can do for yourself and children - to leave the ancestral book.

Movies and Series

"Vikings" I really like. Everything is fair. And now I look at all the Soviet cinema. "Seventeen Moments of Spring", "Shadows at Noon" war films - very deep and strong. And the music, of course, there is excellent.