The argument in favor of paid software, or how to protect their personal space

Since Facebook acquired Instagram, Plans to guide the social network appears monetization of purchase. Since the photo app is currently free, the new owners decided that the financial benefits can be get by selling associated with the photos the user data (eg, metadata) and its partners advertisers.

This may mean the following: if a person is issued through Instagram photo of their holiday in some of the hotels, what kind of agency, collaborating with Facebook, will be able to advertise their services and stay in the same hotel it friends. The main caveat - the advertising will be based on the pictures of user's personal album. Of course, few of the participants network Facebook will like this innovation. But to do nothing, because Instagram (as well as the actual Facebook) - completely free of charge for social network users. And their creators and owners must somehow earn (although sources of income from advertising and selling domestic currency from Facebook and so much).

Way out of this uncomfortable situation for many of the same: to abandon completely free applications. Of course, to do this can be difficult. Nevertheless, the two bowls of scales arranged hard earned money and personal life of the user with all the details (for example, how, where and with whom he spends time). So the choice here for every individual whether to pay a monthly fee to use the utility liked or allow advertisers to delve into his personal life.

At the moment Instagram network about 100 million users. Even before its sale company could easily organize a monthly fee for their services, say, $ 5 per month. It would be a decent income it provided (13 employees would definitely enough) and, quite possibly, would not have to "sell» Facebook. And the issue with the distribution of advertisers have not even raised the personal data of users.

[via The Atlantic]