How to develop creativity by using the method of association
Inspiration / / December 26, 2019
Vetas versatile
The founder of the creative incubator Creative Happens. It teaches creativity HSE, keeps a blog "101 creative development method" and Telegram-channel "Creativity 101."
Why is it important to develop creativity?
Today the whole world is talking about the skills, the value of which has increased several times over the past five years. This skill - creativity.
On the threshold of the fourth industrial revolution in the world, which seems to be slowly going crazy, people have to re-invent their part to remain necessary and useful. Otherwise we will be left after the inevitable automation and robotics all industries and most ordinary occupations?
Even if the previous paragraph is difficult to read and you do not want to believe it, read it again. Creativity in this sense - it is not just the ability to find a beautiful picture or to pick up a rhyme to the word "chew", and to continue a meaningful life, the opportunity to live and enjoy, the ability to create and be helpful.
I'll tell you about a few tools that can be taken and used to search for new ideas immediately, without having
academic education in creativity. Today will be the first post of creative series about the basic tools of a creative person.What is the association?
Associations in psychology called the communication occurring between individual events, facts, objects or phenomena that are found in human consciousness and fixed in his memory.
How do they work?
In the presence of association between events A and B occurrence conscious A entails the appearance in mind the phenomena B. Associative thinking process takes place in two stages: first analysis, then synthesis. You do not get to come up with something that did not previously exist, as associative thinking produces new combinations of earlier occurred.
Why do I live?
With the help of associative thinking can improve quality of life. We use daily association. With their help, consciously or unconsciously, we find the connection between the different categories and phenomena, solve complex tasks, create new commercial products and art, excellent writing stories, shooting film and effervescent joke.
Apply associative thinking to improve the quality of life can be:
- for routine and daily affairs;
- family relations;
- creativity, humor, art;
- advertising and marketing;
- sales;
- in solving technical problems;
- The Ingenuity;
- for business development.
And what associations there?
- By similarity. The phenomena are similar in some respects: TV — box, cloud — wadding.
- By contrast. Opposite phenomenon in some respects: black — white, laugh — sorrow.
- According to the location in space or in time. The phenomena are similar to each other: thunder — lightning, picture — wall.
- Cause and effect. Phenomena linked as cause and effect: violation — fine, sarcasm — fight.
How to use the association method for solving creative problems?
Properly posed problem - half the success. It does not matter who said it. You will need:
- To formulate the first version of the problem.
- Disassemble the task into components.
- For each task item to write 15-20 associations.
- Reformulate the problem by using the association, write no less than 10 new language.
- Select the most appropriate formulation.
- Implement.
How to create a chain of associations?
You will need a total of six minutes. Three minutes to be written on a sheet of chain of associations to the word "creativity". Each successive word must be a previous association.
The beginning of the chain: creation — picture — paint — pile — buffalo — meadow -... How will this chain of three minutes, it is difficult to guess. Suppose I got the word "colony".
Now you have two words: "creativity" and your last word in the chain. Race against the clock for another three minutes, and then try to create and describe the product, service or service that combine first and last word. May be several.
My examples ( "creativity" + "colony"):
- a rehabilitation area, which come to wait blown office managers;
- Thematic Exhibition of Contemporary Art, dedicated to the human colonization of other planets;
- auction items created by prisoners.
How to train associative thinking?
Associative thinking, as part of the thinking creative personWe can and should be developed. The most simple ways - playing board games with friends and every day to practice the associative chain.
The result of this work on oneself - more flexible thinking, interesting ideas for work and life. You can get the result in 20-60 days. About as many forms stable habit.
Are there any applications and services that will help me?
- This That app for iOS. It offers two words, your task - to connect them into a single product.
- Set for storytelling cubes Story Cubes. There is also a mobile application. Fun to play in a big company.
Price: 149 rubles
Price: 109,00 ₽
- associations dictionary. Good service, which will prompt the association.