5 tips to entrepreneurs on how to survive this year
His Work / / December 26, 2019
Tip number 1. Suck personal accounts in social networks
To do this, a lot of time or guidance of an experienced SMM-specialist. But pumped page you will be very useful.
You should not strive to be just in all social networks. It is better to choose one or two that are suitable for your audience, and systematically develop them.
Try to work with Facebook. It is believed that there is the best solvency users, since there are a high percentage of the inhabitants of megacities. The second network commercially interesting - Instagram. This is a gold mine for those whose products and services are focused on women.
Subscribers in social networks - this is your social capital, which is easy to monetize. Even 5-10 thousand live followers - already a huge help. Periodically, you will be able to tell these people about what they do, and to collect a pool of orders for free.
Pump can be not only accounts of public and in social networks, but also profiles in thematic communities. Here are just a few examples.
- The owner of the garage itself has formed the core of regular customers in the "sovereign leper colony", forming a small community ( "podlepru"), which was to bring orders.
- Flower shop was able to create a database of regular customers of the bloggers "Live Journal", because the owner was a great LJ.
- Beauty bloggers on YouTube are gaining followers, and then begin to gently suggest that audience products (gift box with cosmetics, handmade by, ornaments, etc.).
- Are on maternity leave mothers are gaining in Instagram a few thousand subscribers, and then lead them to the seminars Breastfeeding, home birth, weight loss after birth and other topics relevant to young mothers.
- People selling building materials, often regulars large building forums where earning a reputation as a good advice. Gained the status of authoritative experts allows them to receive new orders. This method also works well for real estate agents and lawyers.
In all these cases, the effect is the same model: man creates his own site or actively communicates on an existing one, it becomes a meaningful unit, whose words are listening. So there are the first buyers and customers. And if the offered services and products really high quality and in demand, then starts word of mouth, and the number of customers is growing rapidly.
The cost of attracting new customers with this approach are 0 rubles 0 kopecks.
Important addition: if you want people to believe you, you should be well versed in the subject and to give the community a lot of time.
Tip number 2. Move on their own and offer cheap, but quality
Now all the economy, and in this, oddly enough, you can earn. When there is money, you can buy a pair of jeans for two thousand rubles or five and a half. The main thing is to love it!
But during the crisis, the majority of buyers prefer to buy cheaper goods. This is a mass phenomenon, and one has only to say, "We are cheaper", as the influx of customers will be guaranteed. And if this people will see that the quality of the price reduction is not suffering, you will get a loyal customer for many years.
It's simple: give people affordable, quality goods and services, and they will open their wallets.
For example, look at the explosion of sales of the company "VkusVill"(Ecological products at low prices). Another illustration - a boom in sales of modular homes. He is also due to their attractive price. For what is one million rubles, when it comes to the construction of a private house?
Other guys buy cheap Turkish fabric, sew perfect garments and selling at the lowest prices. Sold out immediately!
If you are ready to work on product quality and optimizing price, the effort will not be wasted. And if you are willing to engage in business promotion without the help of marketing, then look good master class about how the site should be sought to promote and bring down the price.
Tip number 3. Permanently increase the audience reach
Remember the first tip and answer the question, which of the options is the best promotion. Permanent "Tame" audience? On the one hand, it is. But on the other hand, for the majority of goods and services there is a limiting capacity, limiting the number of purchases a month or a year, even with the high demand.
In addition, over time, the number of loyal customers decreases. People just bored to consume the same goods and ordered the same service in the same place.
It is necessary to constantly increase the audience and to fight for the involved each client, trying to keep it with you for a long time. Therefore, if you want to break through and increase sales, look for a new audience and work with it.
Where to look? For example, in the search, that is, "Yandex" and Google. Organic issuance and contextual advertising gives excellent access to the target audience - people who are looking for your product right now.
"But SEO takes a lot of time, and contextual advertising is often so expensive," - sad sigh small businesses. We understand your pain and we recommend to pay attention to the placement of the recommendations, comments or integrations from opinion leaders in their segments. It bloggers (including YouTube), instagramery and moderators of various communities (roads, women and so etc.), as well as reputable experts and reporters with their pads or points on common Legacy sites. If they light up with your product, audience and the amount of targeted traffic to your website will increase significantly.
"In order to search the site and to negotiate with bloggers you do not have less time than for SEO», - Visit the owners again. Calm! There are services that for a small fee take on all the stages and process complexity. For example, the module content marketing PromoPult.
There's the main principle of selection of sites for articles, posts, comments, references and the like - is the authority for a living, active audience. Only those selected areas, to which the authors are listening. And another important point: the entry threshold is 50 000 rubles per campaign. Price below that on the market simply do not have (even more so among the advertising agencies). To be sure, examine the impact of these here Case. There already contains examples of completed campaigns for 50 000 75 000 100 000 rubles.
Tip number 4. Go where there is little advertising
Constantly looking for fresh channels that do not contain advertising of your competitors, and even better - the ones where your ads first.
Now you can find a lot of novice promising bloggers, having a good audience and not actually involved in advertising.
Boldly go where no go picky competitors. YouTube-bloggersFor example, many reject, because the popular account, designed for a wide audience and does not contain vulgar jokes - a rarity. In fact, your audience is watching a wide variety of channels and bands, including a trash content.
To find the site, where the audience is made up of serious people earning only from time to time sorfyaschih the internet for fun, need excellent knowledge of the market.
We recommend that you change the attitude to entertainment venues and read here this article. Note on all three sites, which are referred to in the material, a small amount of advertising, and its cost is quite accessible. The audience at the same time active and numerous. Big brands do not consider it necessary to go there, and it is a huge advantage for those who dared.
But in practice, to find the relevant area can be difficult. We need professional knowledge and experience. Try to take advantage of the expertise of employees Module content marketing PromoPult. They draw your attention to some important nuances.
- Do not be afraid to go to the sites that do not match your theme. If the audience for them is alive, active and very big, everything else is not so important. For example, to organize an advertising campaign of the new Lada Vesta on automotive sites - it is a logical approach. While post review of the machine based on the top site devoted to Apple products, - non-standard solution that gave amazing results. Even in the comments were not negative, and the advertiser's site received a significant surge in visits from browsers on the vital needs. People have started to look for information about the car, they have reached a new level of involvement, and now they can be worked on.
- Do not skimp on the texts. The most sensible thing to attract a freelance author, or to go to the already known "one-stop content marketing" - module PromoPult. For examples of content commissioned, agreed and published through PromoPult, available here, here and here. These texts demand an audience, because responding to practical problems, improve the company's reputation and contain the necessary comments. All this contributes to the growth of traffic and increase sales.
- Constantly looking for new opportunities, channels, formats, useful contacts, links, barter, and so on. In content marketing it is very easy to fall into a routine: write posts in the same style, send them on similar grounds - all this reduces the load on the brain. To avoid monotony, you need to experiment.
Tip number 5. Every six months, shoot the Tsar Cannon
When there is money for weekly accommodation at the very top bloggers and the media, life is simple and beautiful. However, currently the business even convenient to be small, since it is possible to work with those facilities, where it comes from a small number of customers. The main thing that was the effect.
Just do not forget at least once a quarter, six months or even a year to allocate a budget for a good position on a top floor. Even if there is no special reason for publishing the information.
The very appearance in the information field - quite a infopovod. This is a purely psychological help overcome routine, provide a surge in sales, and most importantly - enhance the effect of further work with small and inexpensive platforms.
Audience overlap, and people will recognize you, remembering the post-known blogger. This is good for the response.
Still have questions about how e-commerce to go through a difficult 2016 th? answers there here and here.