4 important business lesson that you get in the Japanese game of Go

Japanese business thinking and strategy is not based on "time staggered", rather on "the first time" - a long-term approach to the market division. I believe that for the business of the game is the best for strategic thinking.

Yasuyuki Miura (Yasuyuki Miura), Japan Airlines Marketing Director and CEO of the network Nikko hotels

Rules of deceptively simple. At the disposal of the two players have a special board, sets of white and black stones. The main task - to grab as much territory from a competitor. Despite the seeming ease, the first is considered the most complicated intellectual game, in which open thousands of opportunities for solving a particular business situation.

Business strategy of focus on the effective section of the market and the coexistence of the participants, and chess strategies - to destroy the enemy and capture its market share.

How exactly are you going to develop your business, what methods to use, will be whether to give preference to short-term or long-term benefits, as you can effectively use existing resources and to respond flexibly to the constantly changing market conditions - all these issues are played in the course of the party, where the board - it is the market and territory, and stones - your resources. Each game in the first - this is a lesson and a separate strategy, which are applicable in real life.

Lesson № 1. First, reinforcement, then the extension

Stable operating business - the main condition for its further growth and full development. Placing one stone and do not provide adequate stability of shape, you may lose all positions. Start-up businesses, as well as beginners in the first, often do not focus on threats, occurring nearby, and do not analyze the weaknesses of their positions to further their strengthened. They seek to expand faster and to get as much profit as possible, but in the end, not having trusted, stable running of the project, are the losers.

Known company iRobot begins with the creation and production of the robot cleaner. Strengthened its position, the company gradually began to conquer the market, expanding the business. Now iRobot range - robots-sappers, robots, drones, robotic cleaner pools and gutters.

That is why it is necessary to begin to focus on any one idea, one product. Only when you strengthen his rear, obtain clear running project, minimally dependent on external circumstances, proceed to the consistent expansion of the business in the market.

Lesson № 2. We develop in all field

After strengthening the position is not necessary to limit yourself to a single part of the board. So it is possible to miss a strategic advantage, causing your opponent to effectively intercept the free territory and win quickly.

Board - it is a huge market in which you need to constantly develop their business, to bring it into new solutions. Expand your business: Develop fresh directions, offer new services, added value, quality and original products. Do not let competitors use your abilities.

For example, Toyota Motor Corporation is not only the largest Japanese automotive corporation with a broad line of motor companies. It also takes into account modern technology, market trends and consumer demand. That Toyota was the first to mass-produce and sell hybrid cars.

To follow the rule to capture the largest possible area of ​​the field, it does not have to be a large company. Even if you have a small company, for example, to create photo books, try to look ahead, and continuously expand the range of products offered in accordance with the changing market environment.

For example, it is possible to offer an additional delivery orders throughout Russia, print fotomagnitov, create original artwork to books and possibly conducting photo shoots. So you narrow down the possibilities for competitors and win more market share.

Lesson № 3. Use stones effectively

Stones - these are your resources and thus, your future. A business can not exist in a vacuum. It is located on the same board with competitors, customers and the state. Every action with a stone effect on the course of events and the behavior of the players.

In the second, before make a move, it is important to carefully weigh its necessity and possible consequences. Lack of planning and forecasting of risk contributes to the accumulation of a critical mass.

At the beginning of the game both players have the same amount of resources, but by the end of the party, each has a different area of ​​the conquered territory. Winning depends on how effectively and deliberately person is able to use its resources towards the goal.

Where you do not see a hole and not have calculated the future result, the opponent will get an excellent opportunity to improve their position. Potentially productive, strategic moves will help eliminate adjusted loss of resources.

As in the game, and in business to calculate their decisions for at least three steps forward, taking into account a number of external circumstances. Spend resources only on the important and effective for the company's position, boldly Deliver your business from lost relevance areas, product lines and services.

All your business moves must be thoroughly thought out and adjusted in accordance with the changing situation. So you will not have problems with the ineffective organizational structure, unnecessary costs, the introduction of projects, which on closer examination can be a failure, and delayed release to the market new services.

Lesson № 4. Think like the enemy

In business, as in the first, for the successful outcome of the case it is extremely important to be able to look at the situation through the eyes of competitors and consumers. We must learn to analyze the realities of the market from several positions. Many businesses understand the importance of this rule through regular market research, using a high level of privacy in companies and identifying the needs of customers.

If we carefully study is not only the position of their stones, but also the prospects for the second player, try foresee his plans, to analyze the strengths and weaknesses, it will greatly facilitate the way to victory.

As an example, Apple's emphasis on the production of higher quality products to meet the real needs of customers and have long-term value. This is what makes Apple very competitive and a strong player in the market. Understanding customer needs can become an impetus for the development of innovatsionnogo and truly sought after product, which will open up new horizons.

Playing in the second, everyone can take home important business lessons to model errors and develop a full-fledged market entry strategy. The development of a strategic vision can begin with online resources or specialized clubs to play in the second. And do not be afraid of difficulties. Only the road by walking.