Jony Ive. Designer of Tomorrow (Part III)
Makradar Technologies / / December 19, 2019
On the eve of Sunday Times Magazine published an extensive article about John Garlidzha Apple's chief designer, in which tells of how as a result of his work changed computers, phones and music device. Given the secrecy that prevails in the company and personal modesty Quince is probably one of the most outspoken interview Quince.
part I
part II
What's next?
Over time, the relationship between the user and the devices are getting closer. The new "Big Thing" - hand-held device. Google has introduced its Google Glass glasses, Sony - several models of smart watches. Does Apple iWatch release?
Rumor has it that we are working on it... It is clear that I am not going to talk about it. It's a game of chess, is not it?
On his wrist sports watches Jaeger-LeCoultre, which he has recently. Such watches in the world in all three instances, Ive developed them for a charity auction for AIDS.
The trouble technologies is that they change very quickly. When you think that you have the best gadget, the smartest and coolest device - it is likely that this thing was designed Ayvom. Millions of users love their devices and are always waiting for something new. But should they so ardently love their gadgets? When Ive see these long lines at the Apple Store before the start of the new iPhone sales, he is concerned that we were too obsessed with "these" things - we literally "pray" at the altar of technology. Phone - it's just a phone, but not the second coming of Christ.
People perceive it more than just an object. They evaluate what is now rarely seen - a group of people who do not just do their job and do the best products. It is a protest against the thoughtlessness and carelessness, - says Ive
For the first half hour Ive allows himself a little arrogance. But beneath his modest shell to the public hiding heart of solid steel - okay, aluminum. At Quince - a terabyte of confidence, because he knew how to defend his point of view with Jobs himself and was able to adapt to the harsh conditions of the Darwinian Apple executives.
Once again, I feel it, when the interests of his opinion about the fact that in the world to actively replicate its achievements. "This is pure theft" - immediately respond Ive. "Copying is not just the design and the thousands of hours of hard work and struggle. All this work is done in order for you to say, "It was worth it." It takes years of investment, years of pain. "
Jobs anger Quince turned into concrete action. He went to the break with a former member of Apple's board Eric Schmidt, when it became clear that Google is working on its iPhone counterpart. In addition, Jobs managed to submit billion lawsuit against Samsung for what Koreans Apple copied the idea.
Arguing about Jobs, Ive called him his "best friend" and said that "does not feel that he died, and it is rather strange and difficult." Perhaps there is another reason. After the death of Jobs, Apple come upon hard times, they have not presented any new "hits" of the revolutionary device. There is no TV from Apple, there are no wearable (yet). The value of shares has fallen, the company lost the title of the most expensive in the world. Someone thinks that without Jobs Apple has lost its "Golden Touch". A new book by a former Wall Street Journal reporter Yukari Kane and is called - "Abandoned Empire" (Original title: The Haunted Empire - approx. trans.). Others believe that Apple just fizzled out, as introduced many innovative products in a relatively short period of time and now she had no strength left for new inventions.
Yes, Steve Jobs was surgically tuned opinion. It could hurt you, but his ideas were truly bold and beautiful.
But if Apple would be really lost its former stranglehold, he would remain Ive and further into the company? "I would have stopped. I would have been doing things for themselves, for their loved ones. " And he adds: "But I doubt that this will happen. We are in the very beginning, when creating new and exciting products. When you think about technology and about the fact that they allow us to do now, you even do not see the limit of their capabilities in the future. It's still so new. "
Moreover, after so many fruitful years at Apple, he is still hungry for new amazing things. "At Apple we are pleased to recognize their own ignorance -" Wow, when we know more about it, when we're done, do something really great. Apple - is imperfect, like any other organization. But we have a rare quality. It's almost instinctive understanding of what and why we are doing. We share common values. "
So what is the best time Apple is yet to come? "I hope so." Saying this, he took the last sip of iced tea with bergamot and headed back to his secret laboratory through the warm Californian rain. Tomorrow is waiting for the person who creates it himself.
10 issues that we have always wanted to ask Johnny Quince
Question number 1: Someone is speaking to you - Mr. Jonathan?
Answer: No.
Question number 2: How do you feel when people call you "the greatest living Englishman"?
Answer: This is absurd.
Question number 3: You are 47. It does not bother you that you are older than the industry in which you work?
Answer: Probably should have.
Question number 4: You are reputed to be minimalist. This is true?
A: Our design can not be described only by the word "minimalism", and we can not say that only by this concept, we are guided. Because it takes a lot of time is outrageous to get something elegant, simple and intuitive to the user, with which he has an emotional connection there.
Question number 5: What kind of project are you most proud of?
A: All that we have done in recent years.
Question number 6: What's so grand in white?
Answer: A related paradox old. By its nature, it is not even the color, absolutely neutral, even lifeless. But it does have a real fascination, expressiveness and purity. In addition, make the object truly white is very difficult. This work does not tolerate mistakes.
Question number 7: Is there something that you wanted to do but have not done?
Answer: This is what we're working on, but I can not tell you.
Question number 8: It's because of you, we spend so much time staring at the screen?
Answer: Yes. But you have a choice - do not stare.
Question number 9: If it were possible to leave things at Apple and a year given to idleness. What would you do?
A: like to do some things for yourself and your friends. My father was a great master, an excellent jeweler. I would also like to make silver jewelry.
Question number 10: There's something in what you really layman?
A: Math.
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