10 of the rules of doing business in Instagram

You can sell furniture, cosmetics or spare parts for cars, making your Instagram to the store on the couch, promote your services or to trade audience attention. Each of the 700 million active users of social networks has its own page, which serves not Only online album with moments of life, but also provides endless opportunities for business. To deal was successful, you need to follow the rules that have already been tested on itself many Instagram-entrepreneurs.

1. First, keep a profile like a normal blog

For anyone business need start-up capital. If we are talking about business in Instagram, then they can serve as active and sufficiently developed account with a couple dozen photos, as well as the first subscriber.

Be engaged in the conduct of its business account before there starts trading activity. Let the first time, he will blog: place the posts that will help users make the first impression about your product or service, learn the philosophy of the future of the brand, see the process of preparing to launch business. This reserve is useful for the future, and you will not have to start from scratch.

2. Complete your profile so that he inspired confidence

To earn with Instagram profile, fill out and place it needs to be so that potential customers do not doubt that you can trust.

• In the description tell us the most important thing about your business. However, the text should not be very long (about 150 characters). Do not forget about the possibility to use the active links in this field.
• Take the posts with an eye on how their combination will look at the total net publications. It should look neat, please crossings eye color or eye catchy splashes of color.
• Come up with official hashtags for your project and use them under the text to the posts, so that in time they became recognizable for subscribers.

3. Place content that is nice to see in the film

Visual component to be in the first place. But not all the images will be equally useful for the development of your business, the success of which depends on the number of subscribers.

• Keep an eye on trends in the treatment of pictures. Stills with a large number of filters and the addition of frames that were popular at the beginning, is now unlikely to bring a lot of likes.
• Use the most part live photos taken by your smartphone camera. These users do it themselves and are accustomed to see in others. Professional frames licked after retouch, advertising content with apparently good response as likes is usually not obtained. However, if they are linked by a single concept and specially filmed in the usual format for Instagram (for example, layout with things), then such an approach has a chance of success.
• Pay attention not only to each post individually, but the grid positions in your account as a whole. It is like a book cover for those who first see your profile.

4. Offer subscribers exclusive

One of the surest ways to keep subscribers, customers - to offer them something that is not found anywhere but in your Instagram-account. For example, it is there to announce discounts, promotions, competitions and other proposals, from which the user can benefit from.

5. Interact with fans

Social networks - a space in which the reduced distance between the normal user and, for example, a star of Hollywood: My favorite actress is possible to write a comment or send a message to Direct. With customers also would like to chat companies.

• If you want to show your customer-oriented business, make Instagram place where up to you you can reach: to ask questions, find out the prices for goods and services, receive service support.
• Also, subscribers will appreciate, if you pay attention to their comments with an emotional component. Even if they do not contain questions and theoretically obligatory response is not required. Send subscriber Emoji - a trifle, but nice.

6. Shows what life is hidden from prying eyes

Forbidden and inaccessible causes the most interest. Use this and share that customers usually do not see. The subtleties of the production process, working moments - all this will be new to those who do not know your field of activity inside. Also, with similar content posts increase user loyalty when they are not just something to sell, but also to share something, it is valuable to them.

7. Run news online

Another way to win customers' trust - to allow them to trace the path of a new product on the counter. Arrange the countdown to the launch of new products, show what was behind its creation, giving pieces of information. Create intrigue and force users to live in standby mode until you see the details.

8. Encourage subscribers

The price paid for the trust can be a prize by playing in the competition, or repost publication dedicated to your business. Subscribers will not prevent an extra motivation. Let them have one more reason to follow your updates.

9. Use promotion manual

Find for your clients' business, having increased the number of subscribers, it is possible and without any additional investment. Promote your Instagram manually. This will help the huskies and comments that you leave under the publications of others, subscribe to their accounts, the use of hashtags, geotagging and marks. Reach people at the expense of these simple actions will increase considerably.

10. Encourage customers

Think not only about themselves but also for others. It's great when a business account content suggests thinking, uplifting, inspiring and brings a smile. Do not just sell and give emotions - for the sake of this, perhaps, is to work.