How do you like the joke about the fact that Android is the market leader?

Have you noticed that the news about the new record Samsung is always written only about the growth of the market share? And although some still recalls that the Apple iPhone at one earns more than all the "androids" together, "fruit company" still predict imminent failure due to loss of market share. In such cases, the criticism does not take long - including by Patently Apple website, which has recently had a special "love" for the Samsung marketing machine. Another portion of the doubt in the coolness of the South Korean conglomerate, - under the cut.

Once in March, we published an article entitled "In the real world crown still in the Apple iPhone and iPad». In this publication we have clearly identified that "in the Apple iPhone and iPad the real world in their respective categories are still first. Apart from the media point of view, nothing has changed. Popular publications created this giant mirage of the consumer than the market as a whole had a great disservice. Press seemed stuck: they measures the level of technological superiority "sales volume" of mobile phones. Not paying attention to the technological component, they take the whole horde of budget mobile phones Samsung and compare them with technologically more advanced iPhone 5 and 4S. These hacks quite seriously simplify reality, to play in favor of a mirage created by them. " The other day as former financial adviser to John Kirk, who writes in Tech.pinions, published a really cool article titled "The market share of Android - actually a joke."

Starting with a small hearing, Kirk leads the reader to the discussion in the popular press and the blogosphere about the topic, how iPhone's market share is small in comparison with indicators of Android-smartphone, which has already become a new leader market. And then the author shows how it is contrary to common sense, it is necessary only to take into account the amount of income derived from the sales of Apple iPhone.

Kirk joke: Did you hear this?

Two farmers have bought a truck watermelon, paying five bucks apiece. Let's go to the market and sold all watermelons for four dollars apiece. By counting at the end of the day their earnings, they realized that earned less than spent.

"Here, - said one farmer to another, - Told you it was necessary to take a bigger truck!"

And here's another joke

Android wins, because his truck anymore.

And in the cold, we were

Both Kirk jokes are based on the old adage that money lost on every sale, but are earned on the rise in sales. Alas, we are left in the cold. It's a prime example of senseless analysis that a drop is squeezed IT experts and eagerly absorbed the press and investors. Do you think this is an exaggeration? Then take a look at some of the titles of relevant publications:

1. Android crushes Apple and Microsoft in the mobile market
2. It seems, Android wins
3. Schedule of the day: The market share of iPhone almost broke
4. Harvard gets rid of the share after Apple's iPhone sales decline
5. As Apple loses the mobile market
6. About 75% of all smartphones sold in the I quarter, work on Android

Kirk completes the introductory part as follows: "In other words, experts argue that Android has won, because he had "Big Truck" (ie market share), regardless of how small the income Android-producers. Without a trace of irony, experts believe that Android does not really give a big profit (if ever gives anything to earn), but there is nothing wrong - in fact they take the amount. "

The story about the sales "Androids" Kirk parses brick by brick, resulting in a variety of examples to prove that no good to show off in sales volumes without any tangible gains. According to Kirk, "only talk about market share and profits to ignore - the same as to say that one hockey team won, because every goal she had more hits the puck, while their opponents scored more commonplace heads. "

If you have some free time, you should read the entire article Kirk. This is one of the best materials, which reduces to zero debate on "the amount of the product against the product's profitability."

We finish there, where they began. In March, we wrote that the "popular editions have created this huge consumer mirage than the market as a whole had a great disservice. Press seemed stuck: they measures the level of technological superiority "sales volume" of mobile phones. Not paying attention to the technological component, they use the entire fleet of mobile phones Samsung settling and comparing it with a technologically more advanced iPhone 5 and 4S. These hacks quite seriously simplify reality, to play in favor of a mirage created by them. "

By and large, the media view that Android has taken the leading position in the market - no more than a sham. You heard the joke about the two farmers?

— Jack Porcher, Patently Apple.