As Steve Jobs brainstorm

At age 31, Steve Jobs left Apple and founded NeXT. In its startup, as well as in Apple, Jobs brainstorm. He did this very special way, with its inherent idealism, passion and deep conviction that he was right. In this post we will discuss what lessons can be learned from these meetings and that it is necessary to learn from the marketing genius.

The management style of Steve Jobs viewed hundreds of times, and in a positive or in a negative way. You can love it or hate it, but you can not deny his achievements: in a short time he built the most successful companies on the planet.

However, before that, in 1985, Jobs still had to leave Apple. A few months later, he founded another company. This start-up, called the NeXT, focused on the manufacture of powerful computers for higher education.

talent team left Apple's, to join Jobs in his new company - one more proof of the fact that people believed him.

In the video below you will see excerpts from the brainstorming that Jobs spent the first three months of the company.

Every entrepreneur can adopt some of the behavior of Jobs and learn to hold meetings in their companies more efficiently.

At least eight points of the video are noteworthy. Below we will discuss them in detail with the indication of the timing.

Show your passion (4:58)

Jobs have been leading a special talent, and his skills are fully disclosed in the introductory speech.

As you can see, he is full of enthusiasm, his speech is natural. And, more importantly, he really believes in what he says.

If the idea does not inspire you in the first place, it generally will not be able to inspire anyone.

Focus on value creation (5:40)

We are engaged in this project because it really captures us... because we really care about higher education. And not because we just want to make money.

Steve Jobs

What could be cooler for the entrepreneur than to know that your product or service improves someone's life, and people understand it?

Try your command (6:15)

Throughout the video, Jobs examines his people, he asks them tough questions and make accurate conclusions from what they said.

He takes nothing for granted and wants to know why people do so. And often he speaks to them directly when disagrees.

Yes, Jobs can be overbearing. But Guy Kavaski twice worked with Jobs, said:

If you ask Apple employees why they put up with all the complexities of the work in this company, they will tell you: "Because Apple allows you to do a better job for your whole career."

Guy Kavaski

Keep the right course (6:53)

Need someone who will remind you that you are on the right track and are moving toward the goal. Very often, when you have to go thousands of miles away, and you do the first step, it seems that it is unrealistic to a long way and is very helpful, if someone says, "So, we are already one step closer... The goal, of course, exists. This is not a mirage in the distance. "

Steve Jobs

As soon as your company evolves, it is easy to lose awareness of what is really important. Nevertheless, it is not necessary to make compromises with regard to the things in which you believe.

It is because of this Jobs kicked out of Apple in 1985, but because of this it is taken back, and she, Apple has become so successful.

To prioritize (7:26)

During that as NeXT team discusses its priorities, you can see the unique ability of Steve Jobs: he knows how to concentrate on the most important things and, even more significantly, to defend their opinion about the fact why this has of paramount importance.

When team members challenged the number one priority (to keep the cost of the computer at the level of $ 3000), Jobs fiercely defended him:

If the computer will be three times as fast as they did not pay $ 4000. Or it will cost $ 3000, or will not buy. This is the magic sum... They believe that it is really a lot. Like it or not, we have set a price, and we can be calm.

Steve Jobs

And the team has agreed with their leader - the price has remained the number one priority.

You know what's really important, but if you can show why it is important? If you can, your team will follow you.

Feel when you need to kill (11:20)

In the video, a girl from the team beginning a long speech, its arguments go on and on, and Jobs looks calm... at first. But as she continued, his patience is running out. He interrupts her, not letting finish saying to the end.

As often happens, one of the participants of the meeting spoke for too long, but too polite to interrupt. The episode raises questions about how important it is sometimes to interrupt the endless effusions.

It is important to be a good listener. Be patient. But Know how to stop the conspiracy and the person at the right time - so you can save your time and resources.

Learn from the past, but do not let yourself get caught up in it (12:05)

When one of the team members referred to past mistakes, Jobs said:

I do not want to hear: "Just because we have not got it last time, and will not work today ..." This is a chance that we got today. This is a wonderful chance.

Steve Jobs

All great business owners know that mistakes - it's part of the process. The more you try, the more you are wrong and you lose, but success is always somewhere nearby. You only need to find it.

Focus on the positive (13:00)

I found that I make a list of things that we do not know, but then I remembered that our company only some 90 days. And I look at all that we were doing all this time, and it's just incredible how far we've come in 90 days.

Steve Jobs

When you have a long way, it is useful to focus on what you have already done. Remember what you have learned and what is achieved. This will give you the strength and motivation to move forward.