How to capture and hold the reader's attention

There are articles with which the reader solves a specific life task: instructions for the payment of taxes, the choice of wine tips, a guide to types of transport in Barcelona. There is no need to invent anything, you just have to answer the urgent questions in a simple and convenient form. You know it: information decompose in a predictable structure, supply the informative headings, write in plain language. The reader will run through the text and understand everything.

And there are other articles - problem. In them the author takes a complex subject and submits it so that the reader began to empathize, he has adjusted his views, made the discovery. These articles require a lot of work and skill, and not every author in his life something to write. But if you dare, be prepared to spend two to three months to collect high-quality material, to build drama and observe the rules of good feeding.

I'll tell you how to write the articles in the example of the topic of vaccination. This is a complex topic that causes a lot of controversy, so try.

All that is to be written on the topic of vaccination - this is just an example for this article, it is not the opinion of the author, not confirmed by the facts, not the official statistics and religious precepts. Any word on the subject of vaccination is only need to tell us how to write topical articles. The author does not know anything about the vaccination, but knows of a good text about it and a story.

What is interesting, this article is large and boring, and by the end reach the most motivate readers. Do not complain then.

quality material

Article about vaccination can be collected on the basis of statistics and recent research. This is a good, useful material, which will go on training week. Released - we are working on.

With problematic article it will not work. This whole investigation, which should turn the reader's world. This requires a deep and diverse material.

Thus, vaccination.

Quality material describes the problem from different angles. To become a vaccination to change something in the reader's worldview, there must be a party with a different position in the topic:

• parents who do all vaccinations;
• antiprivivochniki;
• physician or immunologist;
• kindergarten;
• Adults who have not done vaccinations in childhood;
• pharmaceutical company employee.

Each participant should talk in person.

In addition to collecting opinions prepare facts: official statistics, the WHO recommendations, the latest medical research.

To collect such material will go a month or two, three or six months. It is so much that can be printed and pasted leaflets entire Buckingham Palace. And in general it is not clear to what end and to take all of this issue. I know only one way of magic, which directs the work.

formulate

Home

think.

the main idea

In the article should be unifying idea on which we will stick material. This idea eventually becomes a thought which settles in the reader's head after the text. And so it happened, every part of the article should work on this idea. Let's take the example of vaccination.

I collected material about the vaccine, and I need the main idea. I do not fit the type of thought "Without vaccinations we all die"" Antiprivivochniki - idiots "or" Vaccinations -. It is safe " All this is too straightforward and obvious. It must be something more subtle. Something like this:

So. Once again, no show off. The main idea is this: "Do not be vaccinated will be impossible." That is, we tell in the article that the vaccination has evolved, there are various vaccinations disease, it is a scientific progress that will not stop, despite all the anti-vaccination movement.

This idea shows the problem from a new angle. We do not enter into endless debate about the benefits of vaccination and fears and rise above it, show a global perspective.

The magic is that the main idea may not have been written, but each piece of article it produces, and in the end the reader can come to this conclusion. And the author's task - to select the material that will be on this work.

This is what is useful to us of all that we have called in the first part of this article.

Opinion parents antiprivivochnikov will create a conflict. In the text there is a history of specific parents, they become the voice of all anti-vaccination movement. And that voice will be in conflict with the global trend. This is a key article conflict who lined up on the story.

Parents who do all vaccinations. They enhance the contrast with antiprivivochnikami, but I will not give them too much attention. It is enough to comment with an explanation of why they decided to do all the vaccinations. Comment of the parents confirm the trend and the main idea that everything will be there.

We fit any variant: and weighted, a reasoned opinion, and something like "Yes, we especially did not think in the clinic told to do, that's what we do. All are doing. "

From immunologist It needs the story of his practice. outbreaks infections in recent years, and both were struggling with them a few stories with a sense of "One boy did not vaccinated, and died." Well, if the doctor will tell you how things were 10 years ago. So comment will show the current state of the problem and its transformation in recent years.

kindergarten teacher - the hero on the periphery of the problem. Usually the topic of vaccinations between a chopped parents who for vaccinations antiprivivochniki and doctors. Employees of educational institutions are in the side, so the opinion of educators little break reader expectations.

It is necessary that the teacher does not just tell how much it in the group of vaccinated children, and even shared her personal opinion, said some a fact that not everyone knows: "There are vaccination, after which the child is not allowed to go into the garden two weeks if his group have unvaccinated children". This remark shows that unvaccinated children pose another difficulty. In the overall context of the article it will be clear that this will to fight and win a global trend.

Adults who have not done vaccinations in childhood. He is interesting to us, but if we now going to vaccinations. So it confirms the main idea.

If he is not going to be vaccinated, his opinion would duplicate antiprivivochnikov opinion, and it would break the drama. Antiprivivochniki - the main characters of the article, they struggle with the system, and this creates a strong conflict. If our adult vaccinations without too antiprivivochnik better it does not add to the story, because then the story of the main characters will fade. So they are in the article are the only wrestlers with the system, and with an adult - are not the only ones. And it is not so dramatic.

A comment pharmaceutical company employee will be key in the article. He will support the main idea, talk about the process of developing new vaccines, tests, sales. It will be good if the staff will explain how vaccine become more efficient and safer. So he will refute antiprivivochnikov beliefs.

It may seem that the pharmaceutical company employee does not suit us, because it is the person concerned. But in fact, our main thoughts no matter what he's interested. He explains the trend, and that is enough.

But here is important the image of the hero. If he is cunning salespeople, it will not cause confidence. It should be a thoughtful pro, a biochemist who is well versed in the subject of vaccination and knows the industry.

In addition to participants' comments, you will need Statistics and facts. "The United States is doing vaccinations more than we," "In Italy forbidden to take to kindergarten children without vaccination", "The number of cases measles increased four times compared to last year. " These facts confirm the global trend and exacerbate conflict.

Well formulated the main idea - it is a tool for the selection of material. If the thought is not formulated in an article you can pick up at least all that they found, but then it becomes abstract reasoning on the subject. And if there is the main idea, the text takes on a clear structure and a slap in the reader.

With the main idea is the problem. If it is formulated to collect the material, get a subjective inquiry. The author will collect statistics and comments on the basis of this idea. Therefore it is good, when the idea emerged already collected on the basis of invoices and must be prepared, that half of the invoice would be unnecessary and fly away in the trash. No pity. Article only benefit from this.

Introduction and Structure

The worst way begin this article - write something like, "The debate about the risks of vaccinations do not cease that year." Or "Everyone knows about the need to be vaccinated." So start when rewriting articles from the Internet, and say nothing of the case.

We have also a lot of facts, comments of experts, interesting characters. Let's start with the history of the article:

Natalia, my mother three years of the marina, sitting in front of me and angry: "Imagine, they say that soon the garden will not be taken without vaccination!". I view the situation. Stove in the kitchen is so clean that it literally can see the reflection of the ceiling in one corner bubbling dishwasher, the refrigerator - casseroles of "ABC taste". Natalia pours fresh earl gray.

The story is interrupted, the introduction ends. But you remember this piece, I'll come back to it.

This is a trick: pick the main story and give it to pieces. I chose mom's story that vaccinations against: start with it, and then I will be alternated with other material. So I'll hold the reader's attention until the end of the article: it is interesting, what it's all over, what the motives of the hero, and suddenly he convince? Do not be persuaded, and the problem does not, but the reader until the last hope is, if he believes in the benefits of vaccination.

The story of the hero, we divide into pieces and give out throughout the article, and between them - a different material. Structure was as follows:

• Introduction to the history of antiprivivochnika "Mama Marina resents a three-year ...".
• Facts about kindergartens in Italy. Get a bridge from history to further the narrative: "My mother Marina right. For example, in kindergartens Italy no longer accept children without vaccinations... ".
• Comment educators.
• Another piece of history about my mother-antiprivivochnika.
• History without adult vaccinations.
• Comment immunologist.
• A piece of history about my mother-antiprivivochnika.
• Statistics about measles.
• Comment parents who are doing all vaccinated children.
• A piece of history about antiprivivochnikov.
• Vaccinations in the United States.
• Comment pharmaceutical company.
• The final piece of history about antiprivivochnikov.

The article will be thick on the information read is quite difficult. A story antiprivivochnikov stretched throughout the entire text will give motivation to read everything through. At the same time the leitmotif of the story holds, sets composition.

More unpredictability of such a structure is good. It would be tedious to give the whole story first, and then a comment, second, the fact, another fact. Therefore, we alternate history with facts and comments, so interesting.

Each comment can also be broken into pieces and added to where appropriate within the meaning of. For example, first immunologist can say something to the subject without adult immunization, and then - to the outbreak of measles vaccination or foreign practice.

supply Features

And now back to the story that you were supposed to remember. But if you do not remember, I repeat:

Natalia, my mother three years of the marina, sitting in front of me and angry: "Imagine, they say that soon the garden will not be taken without vaccination!". I view the situation. Stove in the kitchen is so clean that it literally can see the reflection of the ceiling in one corner bubbling dishwasher, the refrigerator - casseroles of "ABC taste". Natalia pours fresh earl gray.

In this story, pay attention to details, this is the first feature of the feed.

Dishwasher is not related to the topic of vaccination, but it is important as a part. All these references about the clean plate, machine and "ABC taste" create an image of the heroine. The reader sees that antiprivivochniki - is not uneducated marginals, and decent people with money. Perhaps it would break his presentation.

It is important that the withdrawal of heroin reader DIY, according to describe the item. I do not say: "The welfare of the family above average" - and describe their way of life, and the reader can understand all about wealth.

Another feature of the supply - non-judgmental. The author has no right to condemn antiprivivochnikov or write "fear antiprivivochnikov - complete nonsense." The author's task - not to impose their views and to gather facts that will help the reader to form his own.

On the other hand, the impact assessment of the author is still manifest. We formulate the main idea, this is the conclusion. But he served so delicately and unobtrusively that is not perceived as the author's assessment.

Remember

Problem articles should maximize firmly hold the reader's interest, to engage it and try to adjust his view of the situation. Here's what you need to do.

• Material on the subject, which will show the problem from different angles. This is the hardest part of the work with the article.
• The main idea. It will help weed out the superfluous and build a narrative.
• Conflict - a clash of two opposing ideas, debunking the myth of the hero or fight the article with the system, opponents, time or with yourself.
• Unpredictable structure which will hold the attention.
• Impartiality - to author not impose their views.