Jobs: Olga Larina, PR-consultant

Today visiting Layfhakera beautiful girl - Olga Larina. She works on herself and said that the best place for this - the cafe on the quays. She writes a lot of the hand and at least one day a week without the Internet holds. What other secrets to success opened our Olga, read this interview.

Olga Larina

Independent PR-consultant, SMM-specialist, copywriter. She graduated from the Institute of media rights, the Kiev School of PR-technologies, fashion-school "ModaMaster", has a diploma for the study of Media & Communications module SEGGAU (Austria).

What do you do in your work?

I am a consultant in the field of PR and SMM. Nine years in public relations. Since 2010, I engaged in the strategy and tactics of effective promotion in social networks. Every day, I am working on client projects. I spend corporate training methods of promotion. SMM teaching modules in Kiev EMBA Business School. lead personal site.

How does your workplace?

I left the office about six years ago. Since I work wherever I want and where like: mostly at home, in coworking, sometimes in airports and hotels, work well in a cozy cafe on the quays.

My a laptop Sony VAIO basically lives at home, in meetings and in traveling is enough for me tablet Samsung Galaxy and phone HTC. Although, of course, where it is necessary to work hard, without a laptop can not do. Therefore, when I left for a month in Cyprus, I took it with him.

My workplace - this Facebook. There I spend online 50% of their time. From the same comes to me for about 80% of new clients. I also active in Twitter.

Favorite browser - Google Chrome. Actively using Google Drive - love working with forms and tables there. Very comfortable and in the cloud.

Evernote I have not caught on.

All information I need to sort a folder of bookmarks in the browser.

Now I have 15 folders, an average of 50 bookmarks in each - you need to find an article in five minutes. Bookmark usually brush every three months.

I kinestetik - in my case it does not work any system online planning and even the most useful applications. I still write lists and draw mayndmepy only by hand.

For three years, using BogushBook for planning the year, month, week, day and is very happy. Besides, I always have notebooks for notes. Now it Ciak, Pilkin`S (Ukrainian brand again) and BrainShop (Ukrainian brand two). Notebooks I need to fix ideas, taking notes during meetings, preparation of various lists, conducting preparatory work for the projects. At least once a week I try to allocate at least half a day to work outside the home with a notebook. It was there that comes the most important thing in the future is taking shape and is being successfully implemented.

How do you organize your time?

Times when I until three o'clock in the morning working on client projects, has long passed into oblivion. Now my normal working day lasts from 9:00 to 18:00.

Usually my day is divided into two parts. In the morning, I'm working on current projects in the second meeting spend. In the morning for an hour answering priority new messages and posts to Facebook. After that, I check my email not more than once per hour. All warning me off. Nothing really important, I do not miss.

By the way, recently I went back to the beautiful practice digital detox: At least one day a week I spend entirely without internet.

At the time the organization is constantly trying something new. For example, working on a system of 12 weeks from June 2014 (described in the book "12 weeks a year»). Very pleased.

Recently, as an experiment painted the time every 15 minutes, that is what they were spent on the fact. Occupation is very tedious, but very indicative of the overall picture.

A week led 'blog procrastinator "(described in the book"Easy way to stop to postpone things for later"), And also an interesting resource tool. In general, each task in the diary will mark a capital letter of one of the five key areas identified for themselves for this year. If the task is transferred three times, asking myself whether it is relevant. If one area is in the lead, the other falls also analyzed. In my view, the analysis of time spent not less important than planning.

What's your daily routine?

Always considered herself an owl. However, after reading "science of sleep"Crept in some doubt, then just tired to stay up well past midnight, and I made a willful decision for themselves to change the mode.

Admire people who get up at five in the morning and seven already jogging.

But so far not ready for this. Now I go to bed at about 23:00 and I get up at 8:00. This is normal and resource for me mode, although there is an idea to try to get up at 7:00.

Morning start technique "Power hour" (described in the book "brain development»). In fact, the morning ritual, I had for a long time, but the technique has helped them organize. So, my first hour of the day consists of charging, yoga and morning pages. Then breakfast, and get to work! Everything is always under pleasant music.

What place sport occupies in your life?

I tried many things: gymnastics, dancing, volleyball, swimming pool... now stopped at the gym and yoga. In the gym, I load the body and unload the brain, doing yoga alone - to store energy, to relax, to know myself.

How to pass the time in traffic jams?

I work with a notepad or reading. In general I try to devote to reading one hour per day - read more than 50 books of business in the past year. Plus fiction. But I'm not enough. Thank publishing "Mann, Ivanov and Ferber", thanks to our cooperation I have not only greatly expanded home library, but there was a famine right to good books. By the way, boring and not useful for me to throw the book at once, I do not spend time on it.

Layfhakerstvo from Olga Larina

So three good business books:

• «brain development"- excellent practical advice on various topics. The book is really a substitute for many others.
• «The paradox of a perfectionist"- the perfect book for anyone who likes to do everything so perfectly that sometimes does not do anything.
• «presentation skill"- my favorite book on the subject.

that's what I want to say at the end of the readers.

You can make mistakes, disappointed, tired and angry, but you can not cease trying. Do not stop: to develop, try new and get better, and all must succeed!