Finally, the dust settled, the first impression of the crude beta iOS 7 has faded, and the first attempts to analyze what he saw on the web began to appear. The author of the blog Cult of Mac Mike Elgan venture to make - right in the title of the article - seditious for many critics thought. Of course, with explanations.
When I saw iOS 7 on your iPhone, my first thought was: Is this a theme of "My Little Pony"? But when I looked closely, analyze, break it down and spent some time with the new system, I am ready to say that iOS 7 - unique masterpiece and ingenious product. Honestly.
It may seem strange when people talk about crude platform in which much was borrowed from other products. But I am sure in his words, and I'll explain why.
iOS 7 is combined with the hardware stuffing iPhone - finally!
About a year ago I scolded Apple for its passion for design skevomorfichnomu - inconsistent, wretched, disgusting, and, worst of all, can not be combined with the style of Apple devices themselves. But it was not only strange skeuomorph. The overall design of iOS interface will spam tasteless low-grade, which is obscene discordant with the stunning beauty and minimalist design of the iPhone functionality.
More specifically, the interface design developed randomly. Why, for example, the information in the dialog boxes housed in blocks with rounded corners? Or what icons to all this nonsense type of glare and reflections? The old interface was much more diverse, while almost all the new logical and coherent.
iOS 7, well contrasted with the iPhone design
The new OS is aesthetically blends in with the design of the device, however, there is a contrast in color with respect to: hardware minimalistic (white or black color to the metal), the software portion and bright attracts.
iOS 7 interface design raises response to a whole new level
What Apple really strong, so it is in the creation of mobile devices, instantly match the touch. Practically user iOS 7 each interaction causes instant smooth reaction. Unlike cheap tricks in the load at the highest level of reaction makes sense.
Touch the icon - and there will be a perfect zoom transition, in which the icon becomes a full-screen window. Close the window - and it will decrease, turning back to the icon. When you click the folder icon and then press on the icon inside it, everything is perceived naturally if you first go at the microscopic level, and then - at the atomic (the analogy from "desk Ruskin"- approx. trans.).
When you press on round buttons telephone set, they immediately are painted in the color of the wallpaper of the home screen, which then dissolves quickly becoming again white buttons. Psychologically, such a pleasure to press the button because of the visual response.
calculator buttons operate on the same principle, but with a different animation: a black bezel buttons when pressed becomes thick, and then again almost instantly becomes very thin. The impression left is, if you really press these buttons.
Double-clicking the home button causes a completely redesigned multitasking bar, where you can leaf through the running applications. Critics argue that Apple pereperla this feature with the Palm Pre, and in fact is true. However, Apple has made the interface into several Palm coolest add-ons.
When you work with a full-screen application and double click on the home button open multitasking screen, Palm Pre reduces the size of the program to the "card", placing it in the center screen. On the other hand, iOS 7 also zoom prog, but it tries to guess what a "card", you will need the following. And yet very accurate guesses.
Another cool feature is that at the bottom of the screen the icons of open applications. While the "cards" are arranged in such a way that the whole "card" is visible in the middle and on the sides of her only half of other programs, icon entirely visible. When you swipe to the next "card" the associated icon located on its vertical axis, "card" as moving icons faster. From a functional point of view, the advantage of this approach is the following: on page turn "card" view open applications is slower, and when scrolling icons - faster.
Categories Game Center presented strange floating bubbles. When you click on one of them, the bubble immediately flies back, and all the other bubbles fly off the screen, leaving you to the selected category.
While viewing a photo, of course, you see all that the camera sees. When you press on the home button, the view from the camera very quickly spreads, and the program turned into an icon.
These are just a few small examples. Most importantly, Apple has adopted the most powerful aspect of the iOS interface - the physics of a backlash - and raised it to a whole new level.
iOS 7 Apple returns to its design roots
After Steve Wozniak created the Apple II personal computer, following a huge contribution to Apple the field of user interface design is to transfer to the platform of strong fundamentals of graphic design. Here we can recall the place of Steve Jobs, who often spoke of lectures on calligraphy, inspired him to use beautiful font in the original Mac.
The roots of the amazing iOS 7 is closely linked with print design. The system uses the font Helvetica Neue UltraLight (literally translated "the new ultra-thin Helvetica" - approx. trans.). This font you probably would see in a glossy fashion magazine, and not under the icons. "Retinovskogo" Also, the use of this font is virtually impossible on a resolution of the displays below.
In fact, the whole design of iOS 7 - being created for screens with retina-resolution. Somewhere Apple uses extremely fine lines, tiny icons, refined structure and form.
iOS 7 refers to the whole world
From the outset, all drew attention to the bright colors of iOS 7, which is particularly striking due to the translucent panels used Apple. When you swipe up from the bottom of the screen, you open the Control Center, behind which were examined patches of color icons on the home screen. Violet-pink spot - it's iTunes Store, Blue - the App Store, and the rest of the icons were washed away, giving the Control Center panel painting Easter eggs.
But here's the thing: the attractiveness of the mixing of one color with the other determined by the particular culture. IOS 7 bright colors may shock the Europeans and Americans, who prefer mostly dark, faded, postapokaliptichnye color schemes (remember though, looks like a modern suit of Superman). However, such a bright raznotsvete perceive a bang in Asia, including China and India, as well as mainly in Latin America.
In short, the color scheme of Apple may surprise and disappoint bleak urban geeks in the North and West, but these colors will be called pleasant in most countries of the world.
iOS 7 makes a variety of mobile user interfaces
Since the launch of the first ayfon in 2007 year, the overall appearance and perception interfaces smartphones becoming increasingly similar, interchangeable something. New iOS 7 is, thanks to its new appearance, distancing Apple from its competitors. As it has already been once, you should be back from a distance to determine what someone's phone - iPhone, or other device. It will be so, despite the fact that Apple copied the "Android" principle of animated wallpapers.
It does not matter whether you like it or not, you enjoy the new iOS 7 interface or hate it, the overall design of the system - a masterpiece of style, function and market differentiation. For Apple, this is a very important point, which is no less important to the user. And the future Apple mobile interface actually looks very bright.
— Mike Elgan, Cult of Mac
P. S. On YouTube has posted a lot of reviews of the beta version of iOS 7, but at the moment I liked Reviews Today's iPhone channel. The author does not even took the time to choose wallpaper, a more pleasant our "northwest" eye. :) And, mind you, the home screen of iOS 7 this looks much better than a purple emerald oboinu in the bokeh effect.