How users use the iPhone compared to Android and why is it important?

While Google Android mobile platform has captured the largest market share of smart phones, Apple retains one major advantage over its competitor: iPhone users spend much more time with their devices. New research from Experian shows once again that when it comes to actual use, iPhone is far ahead of Android. Why is it important and what are the advantages of Apple?

For a start, Android users use their device for 49 minutes a day - for iPhone users, this figure is 1 hour and 15 minutes.

Similarly, it is not clear why Apple has this advantage, this distinction is crucial in many ways, helping Apple continue to attract operators and developers to its platform, which makes their products are in turn more attractive to consumers.

For telecom operators, this advantage necessarily provide additional profit: greater use = higher revenues from telecommunications services. This helps Apple maintain favorable conditions for themselves subsidies from operators.

For application developers, the additional use makes the iPhone more attractive platform for their products. This should help to maintain the role of the leading iOS platform for mobile application developers.

But it is important not only how many customers use the device, but also how they do it.

Experian study show that iOS and Android users in different ways to use their products. iPhone owners spend a lot more time than Android users to exchange text messages, email, photography and activity on social networks.

According to Experian, 28% of the time Android owners use for calls, while for the iPhone-users spend only 22% of their time. All Android-iPhone, users are also more likely to engage consumers on their smartphones Internet surfing.

The combination of the total amount of time that users spend on average on their iPhone, coupled with severe Members Android addiction to internet surfing and telephone calls, makes the iPhone platform, which is more focused precisely on Androud application.

On average, Android and iPhone smartphone users spend 58 minutes a day on their device. Experian stressed that users are often not so busy watching the video, as it was previously thought.. Only 2.3% of smartphone owners called video viewing normal, everyday task for them. This suggests that the potential of video on mobile devices may not be as significant as it is now considered.

At a recent conference D11, Apple CEO Tim Cook said when asked about market share, said that "Victory for us never was a greater market share." Cook instead focuses on satisfaction customers. Given the state of the market, there is no doubt that Cook takes the wisdom of focusing on customer satisfaction indicators.

Android on iPhone is winning market share in the US and in the world. But if the iPhone wants that victory was talking about, Cook, if he wants to maintain its leadership in this area, if it wants to maintain its position among operators, developers and buyers, they need to maintain a high level of satisfaction among customers and create conditions .