What threatens your idea and how to protect: 5 tips from Steve Jobs and Elon Musk
A Life / / December 19, 2019
The better the idea, the more carefully you need to protect it. Learn how to do this, the example of Apple and Tesla executives.
What threats lurk any idea on the way to realization
modifications
Ideas do not always reject directly. Improve their endless minor amendments. For an idea of a slow and painful death. Such amendments are gradually destroying everything in it unique. Usually this happens when leaders do not want to risk.
Elon Musk during speech at the TED described the difficulties of creating innovative technologies, "People make the mistake of thinking that technology improve themselves. This is not true. Improvements occur only if a lot of people work hard for it. I believe that technology by itself degraded. "
Ideas also degrade if they are not protected. Hearing the phrase, "Let's just slightly will correct immediately," sound an alarm.
complication
More does not mean better. In Apple simple minimalistic design, and Microsoft clog their products with unnecessary functions. As a result, their product is too complex.
When you begin to solve some problems first occurred to climb the most difficult decisions. Most people stop there. But if you think further if to grasp the problem, if the layer-by-layer to remove the husks, if you clean the onion, then you come to the most elegant and simple solution.
Steve Jobs
Combining several ideas into one
Where two or three gather in a bunch of ideas, get the monster Frankenstein. If you try to please everyone, will not achieve anything.
How to protect your ideas
1. Do not take the decision by a large group
Think about the rules and restrictions choke the ideas in your company, how's going on approval of the new ideas.
Too many opinions - it is not always good. As Steve Jobs said: "It's hard to create anything, guided by a focus group. Often people do not know what they want until you show them this. "
2. Do not simplify ideas
Big ideas need to be protected with special care, because they just wanted to simplify. Do not do this. Think about how to introduce a new idea without simplifications and to enlist the support of employees.
3. Remember, good - is the enemy of the best
Every truly innovative idea requires incredible dedication. In attempts to avoid risks original ideas They lose their value.
Consider whether your bold ideas are giving a chance. Do not settle for good. Always strive for the best.
4. Do not repeat
What once aroused interest becomes commonplace over time. For example, Crayola company's competition to select a name for the new color in 1993 attracted two million participants. competition format has not changed, and gradually the number of applications dropped to 25,000. Now to him at all no one cares.
Think about which of the methods you use are outdated and what to do.
5. make an error
It is an integral part of the innovations. Learn from them and get better. As Steve Jobs said: "Sometimes, innovating, to make mistakes. It is better to recognize them quickly and move on to improve other innovations. "
Elon Musk spoke in a similar way: "There is a strange belief that NASA no room for error. This is not true. If there are no errors, then your work is innovative is not enough. "
The larger and more revolutionary idea, the more likely that it will be lost on the way to realization. If you succumb to fear and to give up their principles, you do not create anything original.