Who can build a new world: generation Founder

We barely had time to get used to the news that the hipsters "extinct", second place in the sun yakki, as you have to get used to even greater changes. Generation millenialov no longer updated. People born in the 2000s, called the Founder.

MTV held for the youth audience, and fall ratings over the last couple of years has forced management of the channel closer look to the new generation.

Channel conducted research. And discovered that modern teenagers - not millenialy. Until we learn how to live and work with generation "jajaja"It is the Y-generation, managed to grow people born after 2000.

They prefer to call themselves Founder.

MTV interviewed 1000 adolescents by offering them a choice of over 500 nicknames to refer to his generation. In the list were "generation of the Z" and "Navigator", and hundreds more names that are trying to identify today's teenagers. They chose the title "Founder". Founders.

They do not understand the jokes about those who were born in the 90s. Have no idea that such an unusual color of the skin of the American president. Their selfishness does not pass through Facebook and Instagram test because they do not remember how to live without them. Social media is perceived as the norm. This generation of people who did not caught

Newspapers and television back to Facebook, Google and YouTube, trade capture Internet giants like Amazon, travel and transfers after an Airbnb and Uber have become quite different.

They do not have to tear down the world to its foundations, to build a new - everything is destroyed before them. It must be very hard to figure out what other rules and regulations can be put upside down.

That's why they call themselves founders. Sean Atkins (Sean Atkins), president of MTV, believes that this name reflects the main tendency of the new generation - not to break the already destroyed the system, and rebuild society.

While start-ups and technology to change the world, Founder parents lost their jobs, experienced financial crises, they could not repay their loans, and found themselves without protection in the face of recession.

As a result, the Founder also seeking independence as millenialy, but they are much more pragmatic than their predecessors. Teenagers who by nature have always been rebellious, no longer want to change.

They do not like to take risks. Because they know what it is: grow without airbags.

Jane Gould (Jane Gould), the first vice-president of MTV

These children are not driven into the head, the whole world is in front of them and is wanted - everything just happens. Generation X, their parents had children with cynicism stakes, telling them how to live in the real world. Therefore Founder differ from millenialov, often looking at life through pink glasses.

However, the Founder will not be the exact opposite of millenialam. Neil Howe (Neil Howe), a sociologist, believes that a new generation will be the high point of generation Y: respectable, working as a team, pragmatic.

Yet all the Founder, in fact, children. Their views are still subject to change. Researchers only have to figure out who they are as such.

But it should pay attention to those who a few years will begin to build a new world.