The theory of creativity to them. McDonald's
Motivation A Life / / December 19, 2019
This theory of excitation of creativity I I read from Jon Bell, he called her McDonald's Theory. She repeats my personal experience, but only a concise and scathing name put everything in place.
So, you and your colleagues are going for lunch together, and often quite impossible to decide where you go this time. All crumple and do not know what to offer. But once you just say, "Let's go today in McDonough?" As your colleagues happen synchronous creative leap! Someone suggested a new Chinese cafe, which no one knows who will offer park and baguettes with juice on a bench - something super weather! And so many things. This is how the McDonald's theory, and this is how it can be applied in the work.
In my time working in an advertising agency was able to crank this trick. When you receive a brief (so called description of the product to the customer and the marketing goals that it in front of you and you puts) from some dark disgusting yogurt, from energy poisons or alcohol, the creative leap will happen almost never. Everyone understands that the product of * but also the internal incentive to come up with creative minimal for him.
At this point you need to do the following... Ask for the product (if we're talking about advertising) their own idea, the same disgusting as lunch at McDonald's. For example, say "Let's take a dip in yogurt Powerpuff Girls!" Or "Can we redeem the promotional space in Marlboro "Health" magazine for a year? "At that moment, the absurdity of what is happening, your colleagues will do something unimaginable. Start a real brainstorm, as the negation of 'lunch at McDonald's, "they are capable of much. We can only go out for a short time and come to collect ideas.
I believe that this theory provoking creativity can work in almost all creative professions. Be sure to try;)
A photo: TonyV3112 / Shutterstock.com