REVIEW: "Social Media Marketing" - a desktop tutorial on SMM

Six years the concept of SMM does not descend from pages of blogs, media, social networks, newspapers, magazines. It would seem that the new can tell hereWhen all possible themes and nuances - "black", "gray" and "white" - is told, and shown... and then my hands through the efforts of the editorial board "Layfhakera" and Russian publishing business literature "Mann, Ivanov and Ferber" nopal book Damir Khalilov- and I had forgotten that this skeptical wanted to write as a prologue to this review :)

human book, which is as far back as 2006 realized that social networks and related marketing activities for the next 10 years will be a real Klondike ideas (and money - frankly speaking), and therefore created his own digital marketing agency, to services which over the years have resorted dozens Masthead companies from the CIS countries - this book was praised, or at least neutral to positively mentioned almost all blogs and online projects, writing about digital in Russia and Ukraine. So if all is well in the "Social Media Marketing"?

The most important thing about marketing in social networks

First, if you're expecting some devastating "tearing off sheets" and some know-how to help turn hundreds of thousands of seals and the likes in an endless stream of money and ultra-fast sales funnel - I hasten to disappoint. In the book, by Damir Khalilov has a lot of simple step by step instructions on how to set up, create profiles, and monitor business activities in social networks, but there is no universal recipe or secret techniques not. Even more than that, in my opinion (although I SMM-related industry all year round 3), book "Social Media Marketing" - a desktop manual for novice who had just come in digital marketing. In it accessible language and is called "fingers" show and tell, for what and why businesses should use social networking audience, and related social networks with these tools. Moreover, many tips are quite simple, and those who have already been working closely 2-3-4 with digital projects and online marketing of these recommendations and instructions seem very simple and even smacks greeting from captain obvious :) But this impression wrong. The simplicity of the book structure and references to a number of services that are not so untwisted and popularized in the practice of the Russian Internet, but it may used in the small business segment, primarily due to its free or relatively low cost - the first thing I would like to Mark. And by the way, for structured and concise - a huge plus DamirHow many have been trying to sort through SMM and tools associated with it and the techniques, but the book Damir Khalilov in RuNet such clear and the unique structure differs only foreign (and usually - not translated into Russian), collections of case studies and practical recommendations.

second: book reads really fastI read it in just a 1 output (spending 5-6 hours in total). It's hard to say, plus or minus; places I would like to see more detail - but I always remind myself that this is - most desktop a guide for those who are just mastering online marketing in social networks, but not for those who are already in the works for a long time this area. In the role of "cheat sheets every day" book Khalilov works more than fine: I pick up the next day own the SMM-department-student candidates would just drove issues of this book :)

third: finally in the book of SMM I did not see any foreign brand as an example - Only Russian companies and campaigns. This is the second very positive point noted in the course of reading. About Microsoft cases, Dell and Cannes Lions Jay-Z success, Adidas and someone else there already tired of reading in the profile blogosphere, writing about didzhitale. There is nothing like that (meaning the cases and campaign budgets, the terms and specifics of brands and the audience who are not typical for the CIS countries and hardly once implemented will be here; just as well for people who want to learn, you can repair a small car to talk about the features of the test and repair of jet engines).

Obvious "pluses"

• pithiness, Ease of presentation, the absence of excessive terminology and bird language (literal transliteration of the English terms in Russian letters);
• examples from Russian practice;
• set of useful tools for general promotion and monitoring of social networks;
• A separate chapter on promotion and communication for VKontakte (Usually all tell and show something to Facebook, and almost nothing - for VKontakte, they say, there, and so everything is clear);
• detailed recommendations on the content marketing for social networks (In my opinion, it is the content and microformats will be the deciding factor in the next year and a half social media marketing, and find good advice on registration and structuring / content planning was nicely);
• checklists of actions, tools, and components of the strategy for social networks at the end of each chapter, and in the finale of the entire book.

Non-obvious "cons"

• Black and white screenshots as illustrations. After an abundance of color screenshots "First, the mobile!" and "Emotional web design" from the same MIF black and white and gray scale in "Social Media Marketing" it was not a very pleasant surprise.
• Spelling mistakes. Unfortunately, typos and errors noticed in the book. But the first edition, so in the second, I think, is eliminated.
• Outdated piece of information on the requirements and parameters Facebook pages and profiles (but for 2012-2013, this social network has experienced a number of radical changes, so again the same - hope for the second edition).
• The absence of the usual pages "for new ideas" at the end of the book. Books Myth really appreciate it for the opportunity to make records, notes and quotes extracts or favorite tools from the book on the blank pages in the final. Here, alas, these pages have not appeared.

instead of O

"Social Media Marketing" - the first book about social media marketing, which I have in the past 4 years and I read in one gulp I am not feeling experienced irritation of common phrases or repetitive cases boredom of banal recommendations. Its overall level is aimed at the beginner with experience from 0 to 1.5 years in online marketing - and still there is little useful tips that will be useful and an experienced online marketing.

Who should read this?

• Students who want to after high school (or even in the period of study in it) to come to the digital-marketing - to understand how to begin working with new media (although given the 7-miletny term existence of these platforms and technologies, they are not so new).
• Owners and managers in the segment of small and medium businessesWho want to present their services and products in social networks, but do not really know how to start, and the budgets and amounts that they usually offer agencies and their guard.
• Journalists online media - for marketing on the Internet now often carried out at the level of a particular specialist, and not just the brand as a whole.
• Content managers and content curators - to develop the skills and learning the basic tools and components of social media marketing.
• All those who directly or indirectly come into contact with marketing in new media - so as not to miss out on something that seems elementary and obvious, but it is still overlooked.

"Social Media Marketing", Damir Khalilov

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